Spotify fan survey shows vinyl is top merch choice across all genres
Spotify recently conducted a wide-ranging fan survey that anyone tuned into the marketing side of the music business will likely find valuable.
In addition to a few other surprises, the Spotify fan study revealed that vinyl reigns supreme in the merch department, regardless of genres.
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Spotify new Fan Study covers a wide range of data that any artist, band, label or manager will find useful. That said, it also brings up a number of surprising points that seem somewhat counterintuitive for the world we live in today, but are certainly worth checking out. A big one is all about the merch that each genre seems to favor.