Southern Tide : Teams Up With Rheos To Launch New Eyewear Collection

Southern Tide announces  a new partnership with
Rheos Nautical Eyewear, the leader in floating sunglasses. With styles  designed for days on the water and other sun-soaked activities, the partnership marks the launch of  Southern Tide's first eyewear collection. The like-minded South Carolina brands both share a  passion for the coastal lifestyle, coupled with a heritage and design aesthetic inspired by  wearability from sand to water. The Rheos x Southern Tide Signature Series, which pairs the best of  each brand, is slated for release on May 16, 2021.
Christopher Heyn, CEO of Southern Tide shares, "Our partnership with Rheos combines both technology and style – perfect for those who come to Southern Tide seeking clothing and accessories that fit into their active lifestyle. The Rheos x Southern Tide Signature Series celebrates just that, with durable, lightweight material and floatability that caters to those who enjoy life on  and near the water. We look forward to furthering our offerings and connecting with both the  Rheos and Southern Tide audiences in a new and different way."

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