iAfrica
South Africa’s Oceans Need YOU
Marine Protected Areas boost tourism, here is hoping we can increase our MPA footprint to 10% in South Africa_Unsplash.com.
1 month ago
3 min read
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It has been four months since WILDOCEANS, a programme of the WILDTRUST, caused a stir with the launch of their ‘WE DON’T NEED OUR OCEANS’ campaign. Over this time, the environmental non-profit has shown South Africa (and the world) what life would be like without our oceans and subsequently placed a spotlight on just how much we depend on them.
The campaign, obviously controversial in its approach, reached 18 million people across social and traditional media within the first two and a half weeks of rollout. In addition, SAMA award-winning musician Matthew Mole added his voice to the chorus calling for increased ocean protection. Mole and his wife, Jess, were featured in a powerful video which forms part of a series that while stating, WE DON’T NEED OUR OCEANS, highlighted all the reasons why we do. The campaign has since evolved and the “DON’T” has disappeared in the process. This new campaign approach has been highlighted in a short video production launched today: https://fb.watch/3IBP4Deznv/.