SoundCloud Introduces 'Fan-Powered' Royalties
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In what may be the first move of its kind in the music-streaming world, SoundCloud has introduced what it describes as “fan-powered royalties, a more equitable and transparent way for emerging and independent artists to earn money on SoundCloud.” In other words, each listener’s subscription or advertising revenue is distributed among the artists that they listen to, rather than their plays being piled into a collective pool.
“Many in the industry have wanted this for years. We are excited to be the ones to bring this to market to better support independent artists. SoundCloud is uniquely positioned to offer this transformative new model due to the powerful connection between artists and fans that takes place on our platform,” said SoundCloud CEO Michael Weissman. “The launch of fan-powered royalties represents a significant move in SoundCloud’s strategic direction to elevate, grow and create new opportunities directly with independent artists.”