Soom Soom expanding via ghost kitchens

Provided
April 27, 2021
Thanks to its partnership with C3, an omnichannel food and beverage platform, Soom Soom Fresh, a family owned Mediterranean brand in Los Angeles, is expanding its presence nationwide via digital kitchens and food halls.
Acting as a brand incubator for the first time, C3 will amplify Soom Soom Fresh market share across the U.S., alongside its own national culinary brands including Krispy Rice, Umami Burger and Sam's Crispy Chicken.
"We approached Soom Soom Fresh after their incredible food became a mainstay at our offices and have a deep respect for the love and care they put into every meal," Sam Nazarian, CEO and founder of C3, said in a company press release. "We look forward to making Soom Soom Fresh widely available to consumers while honoring the quality and authenticity that make it so unique."

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