In August 2020, led by Stufish Entertainment Architects, a group of producers, creatives and technical specialists gathered to work towards a new design of venues that would allow concerts to resume during the global pandemic. Stufish had previously created live performance designs for artists such as Beyoncé, U2, Madonna, Rolling Stones, Elton John, Monty Python, and Queen + Adam Lambert, as well as permanent theaters in China.
The Vertical Theatre Group
"Creativity defines all the artists and partners we work with," said Stufish partner and entertainment architect
Ric Lipson in a release. "At Stufish, we were excited to see what a new type of cross arts collaboration could produce, as we build a new vision for the future of live entertainment – The Vertical Theatre."