Wednesday, June 23, 2021
During a recent discussion hosted virtually by Mintz, corporate attorney and former CEO Benjamin Stone invited Professor Christopher Marquis of the Cornell University SC Johnson College of Business to discuss his new book,
Better Business: How the B Corp Movement Is Remaking Capitalism, and provide an overview of the emerging concepts and trends that are rapidly reshaping the social innovation landscape. Drawing upon professional experience and academic research, Stone and Marquis brought clarity to the often dizzying array of new buzzwords that have surfaced in the social innovation space – from “B Corps” to “impact investing” to “JEDI.” Marquis and Stone addressed these crucial concepts from the perspective of companies, investors, consumers, and working professionals.