Snickers ties first branded mobile game to in-store marketing
Mars Inc.?s Snickers is running a multichannel campaign that features a mobile game, a WAP site, banners and in-store marketing to drive consumer interest.
The Snickers mobile soccer game is available on Java phones, the iPhone and iPod touch across all of Scandinavia. Mars Inc. tapped sister companies Mobiento, an ad agency, and Adiento, a mobile ad network, to power the campaign and build the mobile site.
?We are helping Snickers spread the word about the branded mobile game in various ways in order to achieve the largest number of downloads and game sessions possible,? said Emil Salonen, country manager for Sweden at Mobiento, Stockholm.