SMASH: 40 brands back manifesto to ‘make healthier food better business’
A new food discovery app is pioneering a manifesto to ‘make healthier food better business’ – and the company has secured the backing of big brands including Unilever and Yo!Sushi.
SMASH is an app targeting 13- to 24-year-olds. Its promise: to help them ‘save money and stay healthy’. It is available free on iOS and Android and includes a 20% discount 'when making better choices at places they buy food and love to eat on the high-street'.
All the products listed on SMASH meet a nutritional framework developed by nutritionist Jenny Rosborough, inspired by Public Health England’s calorie allowance for grocery items through to everyday meals and restaurant occasions as well as setting maximum limits for saturated fat, sugar and salt.