Ecommerce platforms in India, including Flipkart, Amazon India, Jiomart, Ajio, and Tata Neu, are set to offer steep discounts of up to 60% during the upcoming festive season sales. The companies have allocated a higher budget for online promotions this year, leveraging lower input costs. Discounts are expected to be the highest for mid-to-premium models, as companies aim to boost sales growth. Smartphone brands, such as Realme, are planning to spend significant amounts on consumer offers.