Digital cockpits are changing the landscape of the automotive industry, paving the way for manufacturers to improve user experience (UX), and ultimately boost sales. Rapid digitization within the automotive industry and the introduction of the Internet of Things (IoT) means that vehicles can now communicate with the outside world. This has led automotive original equipment manufacturers (OEMs) to realize the potential for connected vehicle interiors, or digital cockpits, to deliver an immersive digital experience.