Data from Lumina Intelligence shows a 236% probiotic cosmetic product hike in the last two years and rising online engagement with these offerings [Getty Images]
The pandemic’s relentless push to digital retail and even mask wearing have helped online probiotic cosmetic products more than double in two years across 25 countries tracked by Lumina Intelligence.
Since Lumina published a digital market-focused
skinbiotics report in May 2019, the probiotic cosmetics product count had increased from 122 SKUs from 58 brands to 289 SKUs from 138 brands – a 236% hike in two years.
And many of these new entrants were from bigger cosmetic houses clamouring into a still-nascent sector pioneered by smaller firms and probiotics specialists.