Six months after ban, Indian TikTok stars are dejected and down but not out
TikTok had emerged as a major source of income for several content creator. As expected, they didn't even know how to react to the ban.
Manas Tiwari | December 24, 2020 | Updated 18:00 IST
The Bytedance-owned app had emerged as a major source of income for several content creators.
Highlights
It was the primary source of income for several creators.
Several apps have tried to occupy that space since then.
Ab tumhara kya hoga....is what some friends asked Manpreet Manni, a Delhi based content creator who had over a million followers on short-video sharing platform TikTok, at the time it got banned in June this year. Indeed, it was a difficult question for Manpreet, who had quit her teaching job to take up TikTok full-time. Her content was focused on skincare and haircare remedies. The success wasn't immediate. It took around 150 to 200 videos for Manpreet to go 'viral'.