India-based feminine hygiene company Sirona has expanded its skin care line with its first face serums targeted at sensitive skin, which the firm believes to be an underserved demographic in its domestic market.
The company was established in 2015 and its first product was PeeBuddy, a reusable urination device that helps women urinate while standing, to give women more convenient and less unpleasant experiences at public washrooms.
Since then, the company has expanded its product portfolio to include sanitary pads, menstrual cups, intimate washes and anti-chafing creams.
Most recently, the company launched Anti-Acne Face Serum and Depigmentation Face Serum, the very first facial serums of its skin care line-up, which previously only consisted of an exfoliating facial cleanser.