"What's in South Dakota?"
"What is there to do?"
"Why would you live there?"
"That's flyover country."
South Dakota and the Midwest is more than a filler state, though. It's filled with people who are making a difference in their communities, pursuing their passions and calling this "flyover country" home, he said.
So, he decided to take ownership in the insult.
Hariri, co-owner in Think3D solutions, started the Flyover Country apparel line in June 2020 alongside Joshua Novak, who founded Main St. Media House.
And the business is growing quickly. The two are renting space in downtown to store their products, and Hariri said they might consider a storefront at some point in the journey.