Simmons' $100M Digital Bet Pays Off by Luring Customers

Under new Chief Digital Officer Alex Carriles, Simmons revamped its mobile app and started Coin Checking, a digital account designed to target first-time checking account users.

Related Keywords

United States ,Pine Bluff ,Missouri ,American ,George Makris ,Alex Carriles ,Piper Sandler ,Piper Sandler Scouten ,Stephen Scouten ,American Association Of Motor Vehicle Administrators ,Simmons First National Corp ,Generation Bank ,Simmons Bank ,Jack Henry Associates Of Monett ,Next Generation Bank ,Coin Checking ,American Banker ,Digital Banker ,Coin Savings ,Jack Henry ,Page From ,American Association ,Motor Vehicle ,Social Security ,