Signature Flatbreads launches Deli Kitchen NPD for Tesco
Flatbread manufacturer Signature Flatbreads has launched five products into Tesco stores under its Deli Kitchen brand.
Deli Kitchen’s Carb Lite Wraps, Wheat & White Wraps, Malted Rye Wraps, Plain Wraps and Plain Mini Wraps are now available in Tesco stores nationwide. Its latest offerings join three existing products already on Tesco store shelves: Brioche Style Wraps; Greek Style Wraps; and Focaccia.
The launch follows a year of success for the Deli Kitchen brand, which achieved a 78% uplift in sales thanks to increased demand off the back of the COVID-19 pandemic.
In July last year, Signature Flatbreads reported it was to create 75–100 new jobs as part of its investment to increase production capacity to meet demand.