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Saying they were responding to neighbors’ concerns, the Shrewsbury Board of Aldermen on April 13 unanimously voted down a request for construction of a two-sided, LED digital electronic billboard at 7309 Melbourne Ave.
The property is owned by the city of Shrewsbury and is the location for the public works department facilities. 
The billboard, which could have been up to 80 feet high, would have pointed toward the east and westbound lanes of nearby Interstate 44, according to  Brent and Melissa Porlier, representing Porlier Outdoor Advertising Company.
Brent Porlier said even an 80-foot billboard would be 20 feet shorter than a cell tower that’s already on the property. 

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