th anniversary of hip hop music into a multi-year, cross-platform programming initiative called
Hip Hop 50, in collaboration with entertainment company Mass Appeal.
Hip Hop 50 will span unscripted series and features, podcasts and digital shorts by and about some of the most well-known names in the genre. The initiative is driven by Mass Appeal partner Nasir “Nas” Jones and chief creative officer and partner Sacha Jenkins, who was writer, director and producer of the Emmy and Peabody-nominated Showtime series
Wu-Tang Clan: Of Mics and Men.
The programming will begin airing later this year and continue over the next three years, culminating with the 50