"I want people to pay attention to women in sports,“ Conochan said. "I want to make sure that girls and women continue to have the opportunity to play, to compete, and for things to get better."
This is why Conochan started “Recognize,” a blog and shortform podcast project dedicated to educating people about accomplished female athletes and providing more media coverage of women’s sports. Each podcast episode is 60 seconds or less.
I want people to pay attention to women in sports
Kelaine Conochan
Conochan began the "135 Challenge" as part of the project. For 135 days, she'll highlight one female athlete through Instagram, Spotify and her blog. She challenged herself to do this before she runs one of the toughest ultramarathons in the country: the Badwater 135, a 135-mile marathon in Death Valley, California.