Short-format content now decides how we tell stories: Shardul Pandit
Shardul Pandit
New Delhi– Reality TV star, RJ and a popular Insta-reels face Shardul Pandit, who says that one minute can change your life, is set to entertain his audience and take them through six quick questions under one minute in a new digital interactive show.
Flipkart Video’s new rapid fire game show ‘Sirf Ek Minute’ gives viewers a chance to win big in a matter of just 60 seconds and launches on July 16 on the Flipkart App.
“Short-form content on platforms like Instagram Reels has changed the way people consume content these days. From a time where people were enamored by three-hour long movies in cinema halls, now a 30 second limit on Instagram decides how we want to tell stories. Creating short form content is also not resource intensive and easily accessible to everyone, which is why audiences have also started to look for ways to express themselves creatively.”