Shoprite to launch its own virtual mobile network
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The Shoprite Group – which operates Africa’s largest network of food stores – plans to launch its own mobile virtual network operator (MVNO) to offer cellular services.
This was reportedly revealed by the grocery giant’s CEO Pieter Engelbrecht on Tuesday, during the announcement of the
group’s results for the six months ended December 2020.
“Very soon we will launch our own virtual network to enhance our customer data even further,” Engelbrecht said.
According to Engelbrecht, the group aimed to leverage its petabytes of customer data in this venture.
He did not provide details around a planned launch date or which network Shoprite would use for its virtual network, however.