Shifting from intention to action on recycled-content packaging
The Sustainable Packaging Coalition's new Guide outlines six steps brands should take on the path to using recycled-content materials in their packaging.
Recycled content is quickly catching on as a core part of a company’s overall sustainable packaging strategy—as well as a key strategy in improving and restoring confidence in the recycling system. For brands and suppliers embarking on the recycled content journey, the Sustainable Packaging Coalition’s new Design for Recycled Content Guide offers actionable insights and practical guidance.
We’ve all heard it at this point, the story of the China imports ban and struggling global recycling markets. This message now appears more frequently in mainstream media and the public is aware of the problem. Restoring faith in our recycling system and investing in its future depends on strong and consistent market demand for recycled materials, which depends on manufacturers using recycled content in their products and packaging.