“It’s a natural extension for us,’’ Sheetz said.
What's with the Sheetz obsession?
What is the fascination with the store? After all, it's just a place where drivers can fill up the car and get something to eat. Most convenience stores offer that now.
"It’s just kind of the way we do it," he said. "It’s the culture. It’s the brand. It's technology."
What makes the difference is what goes inside the store, Sheetz said.
"It's one of the things you have to experience and you have to experience it over time," Sheetz said. "It’s a bit cultish."