Sheahan: Farmers can turn change into advantage
Dairy Business Association
GREEN BAY – Peter Sheahan is an expert when it comes to taking advantage of business trends and new market opportunities.
Those opportunities are available even when times are uncertain, and maybe even more so, the best-selling author and global consultant to companies like Microsoft and Goldman Sachs insists.
Sheahan encouraged attendees at the Dairy Business Association’s virtual Dairy Strong conference to take action to achieve their business goals in today’s world of market volatility, distrust among customers and ever-changing requirements.
"What we believe and what we think are the first things to change if we want to grow in uncertain times, turn challenges into opportunity and change into a competitive advantage," Sheahan said.