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Jovan Todorovic was born in Serbia, grew up in California and Kansas, and currently resides in Brooklyn, New York. He is drawn to storytelling as a means to use heightened visual, auditory and textural experiences to explore the human experience and promote connectivity through empathy. He has directed campaigns for brands including Puma, Samsung, Diesel, Nike and Adidas.
Belonging to a generation widely influenced by the Japanese manga’s of the 80s and the emergence of Hip-hop, James F. Coton gives his images a vibrant and electric identity that evokes a dynamic style. With a background in production and art direction for television and branded content, he enjoys playing with editing, music and lighting to give to his films strength and coherency.