ServiceNow pursues verticalization strategy as it targets $15 billion revenue

ServiceNow pursues verticalization strategy as it targets $15 billion revenue
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Summary:
CEO Bill McDermott told investors that he wants to double ServiceNow’s revenue by 2024 and triple it in 5 years. Key to this is going to be a fresh verticalization strategy.
(Image by Emir Krasnić from Pixabay )
Digital workflow vendor ServiceNow has announced a fresh commitment to pursue a verticalization strategy, announcing a number of solutions and products for industries that include manufacturing and healthcare. Senior executives at ServiceNow have this week shared details with diginomica about the thinking behind the industries-led approach, stating that it is being driven by - and is being designed in collaboration with - the company's customers. 

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