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SDP Industries, the manufacturer of ghee brands like Shree Saras Ghee, Gokul Ghee and Saurash Ghee has appointed Black Or White Brand Communication's to handle the creative mandate of its dairy brand Shraddha.
The agency's mandate is to partner in building Shraddha as a challenger dairy brand across India.
Kurjibhai Savjibhai Vadodaria, founder and chairman, SDP Industries, said, "We are in the process of major expansion and diversification of the company and wanted to engage with a communication partner who has a deep understanding of the consumer."
Chetanbhai Kuvarjibhai Vadodaria, director, SDP Industries, said, "BOW presented a meaningful strategic and creative approach, which we are convinced will resonate with the consumers heartset and mindset.