KXLY
April 7, 2021 9:35 AM
Erin Robinson
Updated:
Credit: Schweitzer
SANDPOINT, Idaho — It’s out with the old and in with the new as Schweitzer debuted its new name and look on Wednesday.
The popular resort is dropping the “Mountain Resort” from its name.
“Nobody says ‘hey wanna hit Schweitzer Mountain tomorrow?’ Or, ‘Schweitzer Mountain Resort got dumped on with seven inches of new snow!'” a release said. “Going forward, we’re keeping it simple and shifting from ‘Schweitzer Mountain Resort’ to the much friendlier, ‘Schweitzer.'”
Schweitzer has also launched a new look, which celebrates the local landscape and is what mountain officials call a “bold reflection” of the past and a “modern symbol” for the future.