Numerous brands have repositioned themselves during the pandemic, but Schlotzsky’s had a head start.
Before most of the country even knew what COVID was, the 340-unit sandwich chain—owned by Focus Brands since 2006—was reducing slow menu items and concentrating on core pizza and sandwich offerings, or as COO Tory Bartlett calls it, “focusing on doing a few things great.” Operations were streamlined to improve speed of service and accuracy.
Schlotzsky’s used Delphi Display Systems’ drive-thru timers to see from an enterprise level how stores were performing and to find opportunities throughout the customer journey. In addition, drive-thru menu boards were adjusted to suggestively sell items that would perform well and that could be produced quickly.