SAXTON: Streaming will be new normal for NASCAR

Ernie Saxton | On Auto Racing I am not a fan of streaming on TV, but starting in 2025, it looks like it will be a big part of NASCAR. Coming off a couple of seasons that saw TV ratings down and attendance not what it used to be at some major events, it isn’t surprising to see that NASCAR will have much of its racing being streamed. And I am told the seven-year TV deal that is outlined below is worth close to $8 billion to NASCAR. Racers are hoping they get a big share, while promoters certainly have […]

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