Saudi Sports for All Federation calls on people to Start Now
RIYADH, 28 days
ago
The Saudi Sports for All Federation has launched a new national health awareness campaign to inspire and encourage people across the kingdom to engage in physical activity.
The Start Now campaign calls on people of all ages, abilities and backgrounds to go a step further in their fitness journey; to draw on their ambition, courage, creativity and strength of will to find motivation and methods for improving their health and wellbeing.
For the campaign, different scenarios with relatable, every-day people, have been devised to speak to different demographics across the country. Perhaps you need to add movement to a sedentary office job? Or maybe you’d like to be more active with your grandchildren? What about encouraging your kids to take up a new hobby, or finding the willpower to overcome a perceived impediment to exercise? Whether you’re a working mother, a grandparent, a person with disabilities, or an experienced athlete, SFA Start Now invites you to set your intention, take action, and be part of a healthier and happier Saudi Arabia.