His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz, Deputy Prime Minister, and Chairman of the Public Investment Fund (PIF) launched ARDARA to develop its flagship destination "AlWadi" in the Aseer region as its first destination, aiming to be a first of its kind urban lifestyle destination for local and international tourists. AlWadi has been developed in line with the Public Investment Fund's strategy to develop distinctive experiences across the Kingdom, in line with Vision 2030.