Satya Nadella On TikTok, Pinterest Interest: Microsoft Will Continue To Invest in Consumer Businesses
‘There’s partner opportunity, whether it’s retailers or others, in those businesses, and we’ll always continue to look even for the intersection between B2B2C,’ Nadella says.
By
Donna Goodison April 12, 2021, 10:00 AM EDT
In the wake of Microsoft’s failed attempts to add TikTok to its portfolio—and reports that it also pursued a Pinterest acquisition—CEO Satya Nadella said the technology giant will continue to invest in and grow its consumer business base.
Redmond, Wash.-based Microsoft last year acknowledged it was in discussions with ByteDance, TikTok’s Chinese parent company, to purchase the video-sharing app’s U.S. operations, but in September said that ByteDance had nixed a deal. There have been subsequent reports that Microsoft also has targeted $52 billion image-sharing social media site Pinterest and the Discord voice, video and text platform that’s popular with gamers as acquisitions to increase its consumer offerings.