Santa Monica and Venice become center of evolving fitness industry
Feb. 22, 2021 at 6:00 am
DMN8 runs outdoor fitness classes directly facing the Santa Monica beach
The pandemic pummeled LA’s enormous fitness industry and from the ashes of shuttered studios a new permanent and semipermanent outdoor exercise industry has taken root in Venice and Santa Monica.
While these businesses are cultivating a growing following, the state of the general fitness industry remains dire.
Aside from a few week window in June and July, indoor gyms and studios have been closed since March 2020.
Some gym managers said that as much as 70 percent of the local industry could still be out of work, even with the limited opening hours currently available.