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DENTON, Texas, April 13, 2021 /PRNewswire/ -- With an assortment that is already four times larger than its competition, Sally Beauty is expanding its extensive collection of vibrant, bright hair colors. The omni-channel retailer and leader in hair color is adding over 60 new shades from brands exclusively available at Sally Beauty like Ion, Iroiro, and Color Lux; along with new shades from top brands like Good Dye Young, Wella Colorcharm Paints, Manic Panic, Lime Crime, and One 'n Only. Sally Beauty offers the largest assortment of hair color with over 1,200 shades in professional, vibrant brights, and root touch-up hair color.