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DENTON, Texas, April 23, 2021 /PRNewswire/ -- Sally Beauty is proud to welcome Brenda Rutenber, Group Vice President of Stores, and announce the promotion of Maryann Herskowitz to Group Vice President of Merchandising. These two moves are part of the company's efforts to evolve the in-store experience to an integrated omni-channel experience while continuing to strengthen Sally Beauty's assortment within the core focus areas of Hair Color, Hair Care, and Nails.
Rutenber joins Sally Beauty as a seasoned leader in building engaged teams that are known for delivering brand growth through exceptional customer service. In her past roles, she oversaw the transformation of in-store to omni-channel shopping experiences across the apparel and furniture industries, an expertise she will bring to Sally Beauty. In her new role, Rutenber will continue to innovate Sally Beauty's strategy, creating new tools and resources that provide shoppers with more personal touchpoints and a true omni-channel shopping experience. Rutenber will work closely with merchandising and field teams to ensure that the right mix of products are available in the right channels, in-store and online. Prior to joining Sally Beauty, Rutenber served as Senior Vice President of Associate and Customer Experience at Hanna Anderson, a children's lifestyle and clothing brand. In this role, she led various internal and external teams, supported the brand's digital transformation, led DEI (Diversity, Equity, and Inclusion), and spearheaded initiatives to drive customer and associate engagement. Earlier in her career, Rutenber held store operations leadership roles at LOFT, Fresh Produce Clothing, and Baker Furniture.