Speaking on the publication, Bethel Obioma, Head Corporate Communications, Sahara Group, said that the MAD e-zine would be a monthly digital publication featuring individuals, businesses and communities that have been positively impacted by Sahara's interventions and projects. "MAD is the word that aptly describes the core of what we live for at Sahara Group and it means, Making A Difference. Being 'MAD' propels our vision of bringing energy to life responsibly across our locations in Africa, Asia, Europe and the Middle East" he further stated.