SABECO tries its best to usher a brighter 2021 despite challenges ahead
18:08 | 28/04/2021
SABECO tries its best to usher a brighter 2021 despite challenges ahead
Vietnam's biggest brewer has set a target revenue of VND 33.49 trillion ($1.33 billion) and net profits of VND5.2 trillion ($208 million) for 2021, a 20 per cent and 7 per cent on-year increase, respectively.
According to general director Bennett Neo, SABECO will continue to drive the growth of its brands in 2021 by improving brand awareness, distribution, and consumption. This includes initiatives to further develop Bia Lac Viet and Bia Saigon Chill, which the company launched last year.
This is one of the weapons to increase market share as SABECO looks to continue to take over the premium beer segment by targeting enlightened, optimistic, and sociable Vietnamese consumers in context of a rising number of consumers paying more attention to such products thanks to its better quality and taste, and increased willingness to pay higher prices.