SAAS Marketing
Dr Surabhi Singh has an experience of around 20 years in academics and industry. Being an ardent researcher, her areas of academic interest include Digital Marketing, Consumer Behaviour, Marketing Research, CRM, Marketing Analytics, Neuromarketing. She has been associated with Global Professional Bodies in their Review/Advisory Committees. She has been active Guest Speakers on different training sessions at Private and Public Organizations in India. LESS... MORE
SaaS Marketing is that focuses on promoting and acquiring leads for subscription-based products. The software service providers have started promoting the products in the form of subscription services. The concept of online application services was coined by John McCarthy in 1961. The first company that initiated SaaS was Concur in 1998.