Rural distribution company StoreKing to launch modern retail stores in rural India
Branded as StoreKing Smart, these stores would be located mostly in talukas or in the outskirts of district headquarters. By end of May, the company plans to roll out five StoreKing Smart stores in Karnataka
Ajita Shashidhar | April 29, 2021 | Updated 23:56 IST
Sridhar Gundaiah, Founder and CEO, StoreKing
The new-age rural consumer is as aspirational as her urban counterpart. She owns a smartphone, is internet savvy, and browses for products on Google, YouTube and other media platforms. She no longer wants to buy products pushed by her neighbourhood grocer, she wants to first touch and feel a product and then buy it. Rural distribution company, StoreKing (which operates in Karnataka, Tamil Nadu, Kerala, Andhra and Telangana), is looking at targeting this consumer by rolling out its supermarket chain in rural India.