What began as a mural by artist Ruben Rojas in 2018 evolved into a T-shirt line, and now the brand includes tank tops, hoodies, joggers, bra tops, shorts, leggings, hats, masks and even a 14-karat-gold necklace and earrings—all to spread the “love.”
L.A. TO A TEE
By Dorothy Crouch |
Thursday, July 29, 2021
Photo Gallery
Photos courtesy of Ruben Rojas and Colton Duncan
As he was painting his “Love Yourself” mural in Sherman Oaks, Calif., in 2018, Los Angeles artist Ruben Rojas thought the piece would also work well as a T-shirt graphic. After posting a picture of the mural, followed by an image of the complementary T-shirt, Rojas sold 100 of the pieces. With a lifelong interest in fashion, Rojas saw an opportunity and officially launched his apparel at the end of 2019, promoting a message that he feels has been lost amid a lot of noise resulting in a trend of fear. The