And this trend is projected to continue in 2022. There were over 366000000. 00 Online DatingService Users generate over 2860000000. 00 for these sites. 35 percent of americans who have used a dating website or app had paid to do so. At some point. The average paying dating app user spends around 19. 00 a month. But some people show out much more. The leaves v i p membership costs 999. 00 a week or 2500. 00 a month. The v i p membership allows users to match with prospects and multiple cities see singles, new singles 1st, and a user concierge service. That will help you win the dating game and september tender, which traditionally was more of a hook up app. Is the Online Dating. But he missed it, revolutionize the Online Dating industry with simple systems, a swiping left or right. Based on a few photos, it may dating simple. And studies have found that it made it less last about Lasting Connections and relationships. More about casual hook ups and cheesy openers. It was the most downloaded app in 2022, with a total of 64000000. 00 worldwide downloads tender is now the most prominent dating service in the u. S. Overall followed by match and e harmony, while traditionally for you to sign up, they have now rolled out a 499. 00 Monthly Subscription to some of his most active users. Hinge a dating site that house itself or Charity People who are serious about finding a long term relationship costs around 600. 00 for the entire year. Americans now spend hundreds of dollars a month on these dating apps, and these daily apps and response are trying to entice users with exclusive membership and unique parts. Coffee needs bagel users pay 35. 00 a month, and they can send virtual flower bouquets. They advertise that paid users get 60 percent more data that is non subscribers. The ultimately, many people pay to use these dating as because it gives them a sense of control over process that often feels full of uncertainty. And once you manage to schedule a date, the cost dont end in 2019 americans spend an average of 697. 00 to go on dates whether it was on dining out, attending a concert, visiting museums or otherwise. On average gen x spends the most on dates a 903. 00, followed by millennials at 696. 00 baby boomers at 632. 00. And finally jen z at 366. 00. This is likely due to the amount of disposable income that they have compared to gen, seniors. Over the course of a year, the average person has gone on 3000. 00 worth of dates with 54 percent of men, usually pay on top of dates are also gifts for special occasions like holidays, birthdays and anniversaries, etc, that can quickly add up. So while you can put a price on love, many people are priced out. One in 3 americans have actually declined a date because of monetary reasons. And now today were joined by megan wex relationship coach and author of demand funnel dot com. Now, meghan, how has a rise of de apps transformed the way people approach relationships . The dating apps have created an abundance of options, which in some ways is great to learn about, you know, your criteria and what you might be seeking and to explore, which i find to be an incredibly important part of your journey to find love. And then on the flip side, the abundance creates a culture of the b, b, d, which we, we say here in america is the bigger, better deal. And do you think that this changes for the eta or for the worst that people are not meeting organically anymore . I think that theres an epidemic of loneliness in the world right now and the availability of access to other people online. Its so counterintuitive, but its contributing to people wanting to stay at home. Theres so much access of what you can do from your phone now, or your computer that people arent attending as many live events anymore. And i hear less and less about people actually connecting and meeting in person. And so i think that thats challenging and especially with younger generations, they dont even have the social skills anymore to approach converse network properly. You know its, its, its becoming um, just elusive to them. And so i think the dating apps are contributing to not only are academic of loneliness, but the, the feeling of access to finding someone you very quickly not working through perhaps relationship problems because you know, you can just get right back on the app. And in order to win in love, in this modern age, it is critically important that 2 people understand their contribution to relationship problems and are willing to work through them. They think that this swipe culture has given people the mentality that they can always do better. I think the dating as are contributing to the culture of people feeling like they are all is always another option. In fact, i see new couples um through my, my practice. Im a dating coach and i help people navigate new relationships. And what ive seen is like when theres an argument or a little bit of an impasse, right . As the person is self susie, by going on the app and just seeing, you know, what they can get for for that doesnt mean hit to feel better. Do the premium features and subscription plans and danny apps really work . Or are they just give nikki monetization tools that theyre using to capitalize on unhappy singles . If you really want to find love, i want you to know that some of the things im sharing may feel discouraging, but because were humans and we are, we are desire to partner is not going anywhere. So if youre, if youre hearing me right now and youre feeling like a discourage, i want you to know that there is someone out there that once love commitment in partnership and to hold their relationship in high integrity. Just like you. And there is a way to navigate these apps even for free, where you can absolutely need people who have strong intentions for loving relationships, marriage and family. Just like you said, to answer your question, the bells and whistles of the upgrades of the dating apps can be very helpful. Okay. Um, but they can also have drawbacks. Uh, human nature is and this is studied and human psychology that optionality is just, you know, confuses us. And it may keep you feeling that theres even more more people instead of having that anticipation of your specific matches and studying them in a deeper way. You might just, if you have a indefinite amount of slides, you just might keep swiping in. You may end up having a lower chance of meeting someone than the person who has less options. See what im saying. So its a little, its counterintuitive and a little tricky. Um, but if you are working with someone really skill who is going to help you not swipe too fast or swipe, you know, without giving the person the attention that they thats deserve. Like what i do is i help my clients to take that, not just the 1st look, but we, we go back and forth about each candidate and say, hey, heres why we might be good. Heres why. I suggest that this person is worthy of it. Least a conversation. Can you at least have a conversation . Because heres what i want you to know. Especially if youre a hetero female, is that hetero males are having the most difficulty on the apps because the hetero females want only the top 10 percent of these people who are usually in your highlights dating apps notice. And so what they do is they make you pay essentially im just using hinges as an example, but other apps are doing similar things. But they make you pay extra to reach those top 10 percent because they know that women are after only those top 10 percent. So what im encouraging my clients is that there are so many wonderful people on the apps. And if you can open your eyes and look closer and re between the lines and see what could entry you about that profile, you may very well be surprised in your opinion, how has the Business Aspect of dating apps influence the quality of relationships form through these platforms, relationships in modern day are only as good as somebodys growth mindset, and ability to look at their contribution toward problems. In a relationship, a smart partner knows that of the problems that they bring or are receiving within patterns in their lives and then their relationships will repeat if they dont take the opportunity with their current partner to learn and grow and walk through that issue together. Were trading in partners in hopes that the next one is going to be better and yes, during the honeymoon these while the doping mean is there, while we still both have our math saw, you know, we both come to a relationship to people come to a relationship with a persona and, and conditioning that theyve had been brought up within their community and their parents for their whole lives. And people bring a face or relationship of which they think is more lovable. And only after a few years in a relationship to that, does the masks slip really and the true authentic person comes out. Now somebody whos done there in our work and their therapy and has read a bit about healthy relationships and is actually bringing their authentic self to the table for a moment. One is going to attract a more authentic person, and that can be an incredible relationship. So there are people doing their work. There are people who have had poor relationships, toxic relationships, who are doing their inner work in their therapy, and they know their contribution. Theyre willing to look at it. And as they move forward, theyre willing to have these conversations with others. This is the track, this is what i see in the future of relationships. These people who are commitment oriented, who are willing to do the work, can find and will be able to maintain beautiful partnerships, those of whom who go out and they continue to date with blinders on. And they are doing their inner work. Theyre going to run into problems, theyre going to run back on the apps. Theyre going to find a new relationship to repeat the same problems that theyve already had in their life. So, dating apps are just a mode ality to connect. Its really what you do is do with it. That matters and the approach that you take to your cell growth and self awareness is going to alternately lend to your relationship health. Thank you so much, megan. The please stick around. The author megan wax, will stay with us right here after the break. And when we come back, what would it cost to put your dating life in the hands of the experts . Well let you know right after the break, the along the casualties as a result of israels genocidal assault on gaza include suspension of International Humanitarian law, but also free speech across the western world. Perversely, being pro palestinian and pro peace is condemned is and i submitted the with Television Shows like 1000000. 00 matchmaker and indian matchmaking. Many singles who are tired of swiping right. Or trying to professionals to out source their loved lives. While daddy ads are getting pricier, theyre actually still cheap compared to the traditional matchmakers. The vast majority of Matchmaking Companies start at around 10000. 00 and the most elite and Largest Companies trying to over 25000. 00 with some even charting 250000. 00. The industry as a whole last transparency and most will not share. So to sticks on their success rates, results from matchmakers tend to overall be of a higher caliber than those on de apps. Of both parties have invested significantly to try to find the right life partners, matchmakers, prioritize lifestyle when it comes to making a match. This includes things like when you like to go to bed, how you stay in shape if you want kids where your ideal data is, etc. Now next would be family values. These include things like work ethic. How close is your family, as well as how do religion shape your fundamental beliefs . And finally, matchmakers look at communication styles. This obviously refers to how a person communicates, but in this case, it is more about what is your loved language. Is it worth of affirmation gifts, acts of services, etc . Well, this isnt a guarantee equation for love. These aspects tend to yield better results than your standard bumble or hinge questionnaire. And while most people are looking for love, there are some that are just looking for companionship. The number of sugar dating sites have tripled in recent years as people try to capitalize on this growing trend. Now a sugar baby is someone who receives gifts, including cash, and exchange for a company. A sugar daddy is typically a wealthy or older man who can provide allowances or a fixed amount every week or month depending on the arrangement and the number of dates. While shivering ranges from hand holding and coddling to full on sexual encounters, sugar daddies usually seek companionship. The sites like sticky arrangement indicates that the average sugar daddy is 38 years old and earns around 250000. 00 annually. While the average sugar baby is 25 years old and receives 2800. 00 monthly from nursing, sugar daddies. Theres also the possibility of morphing into a long term relationship and rare cases. Even marriage. Today you have girls on take talk. Lamb arising the sugar baby lifestyle, revealing the growing trend of young women seeking Financial Support from older men due to societal emphasis on youth and beauty. So for this and more, lets spring and again megan wex relationship coach and author of demand funnel dot com. Now megan, aside from apps, there are also a traditional match making services, how to match, make agencies differentiate themselves in the market, and how do they attract clients . Matchmakers can be a great mode the only to meet someone. They tend to be a pretty hefty investment. And to differentiate themselves, theyre often um targeting that they have a candidates who are not only commitment oriented, but financially of funded. Now many of the same candidates are online and theyre right under your nose on match. Com or some other app thats in your area. Because daters are experimenting with apps online, but they may not have the skills. And if they have the financial ability to have someone do some of the elbow grease for them, they will and it can work for them. Okay. However, if youre not having success, meeting people in other ways and connecting and your relationships or, or physic physically out. Okay, frequently, and youre seeing some of these patterns of toxicity showing up in your relationship. So it will be wise to again do your inner work 1st because if youre paying a lot for matchmaker and you have it often times its sort of like paying for very expensive cupids, bow an arrow to hit you and bounce right off with you. Its like, you know, the arrow has a rubber on the end of the tip. So instead of going to your heart, it just bounces off and thats my concern with the match making. Industry is that people are going, there is last resort, often times and maybe theyre saving their, having their parents make this investment for them. But it may not work because of those, those reasons. So if you are getting traction in other ways and you know youve had great relationships and youre just like a really busy professional who could use this customized support customized mattress and also like its wonderful to not have to do it alone and have that person with you those mat, a matchmaker or a couple of people who work with the matchmaker. Its really nice to have that hand holding. So for certain people it can absolutely be effective, but those are my warnings. And what i want you to think about before hiring a matchmaker, i just had a client, our client meet someone and she really put herself out there over and over and over again. And she stayed the course and it wasnt easy. I think that, that i was concerned that how is she gonna keep, you know, doing this and, and she found love because she was steadfast. She stayed in the course. She stayed ground in her own value. She knew what she wanted. She learned how to she invested in learning how to communicate this without embarrassment, without shame, just sharing what she truly wanted and she found love. Now the concept of sugar daddies and companionship have arisen and popularity. How would you describe the Financial Dynamics of these relationships and what and draws individuals to participate in them . I think that going through the process of finding someone and facing the rejection is hard on anybodys ego or psyche its, its really difficult. And then again, and if the person is not doing their inner work, theyre going to be seeing these patterns of toxicity shop in their relationships over and over again. An easy out is to have more control in your relationship and if youre paying for your relationship. So to speak, you know, you have power with that. Monetary Exchange Power to silence the other person power to, to keep them needing something. And so this is a dynamic where the less powerful person in the relationship will go along with that person. So i think you might be finding people with a higher levels of disorder, narcissism, for example, which is increasing in our society, or either the awareness of it is increasing. Its hard to know. I think probably both um and people who arent going to look within never will look within and improve their end of the contribution toward the toxicity and relationship. Its so much easier just to get some sugar babies or um, you know, we have a only fans site where people can pay for experiences to feel admired. Because these people who are on these sites, theyre professionals, that making you feel good. Theyre professionals about of giving you that doping mean hit. They know how to make a person feel really good to come back for more and its very easy to just fall into that trap as a purchaser because it feels so good and you dont have to deal with the sticky challenges of real in tennessee. And what are the potential challenges and benefits of such unconventional relationships from a financial perspective . Well, the, the challenge would be that ultimately at some point you might learn that the person doesnt really love you. I us for you. And i think it could be hurtful, but you might be just addicted. And then you might replace that one with another sugar baby. And you have like this secret hole in the back of your mind that maybe you could amount to something even. But the other person on the receiving end of the money is truly putting on a show for you. And i think it can be confusing, but also a dictator. And that is one of the fall backs that keeps people from moving forward with a, a real live relationship or someone. They can have a family with someone who can be with them through the highs and lows up their life. Because when they close their computer, after their experience, theres a 30 minute experience with the sugar baby for example, or whatnot. You know, theyre really out in the world alone again. Now on the, on the flip side, theres a site called seeking arrangements and, and in new york city, this is why Something Like that is popular and may even be socially accepted, more so than maybe in other markets because the cost of living is so high that even a woman who has a great career still cant necessarily to live a high level of lifestyle because of rent and food. And any of the entertainment is so incredibly high. I happen to know a couple and she had a great career, but she was on the site and she did meet someone who was a very financially abundant and theyre married with children now. Now that technology play such a significant role in modern matchmaking, are there certain concerns or considerations related to data privacy and security in the match making industry, and how these factors impact the cost of these services . I have a concern for match making companies because of the technology in particular theres um, google reverse image search. So uh you can, if youre sent certain candidates or you have access to a database for example, you can figure out so much about about that person. Um and, and this leads me to believe there may be some challenges in how max making sites and companies will be able to maintain, you know, their privacy when trying to connect people when people can sort of go in a roundabout way and communicate with candidates. So i think technology could pose a little bit of a, of injury to the, to the industry and in ways like that. Thank you so much, megan rex officer for your time today. Well hopeful singles turn to the internet in search of romance, some internet users, the Online Dating sites, as opportunities to take advantage of people. Pat fishing is quite common where a person attracts and they use a highly photoshop or sometimes a completely different photo than their own. This often leads to confusion and disappointments when the person who shows up to their data looks completely different, often, much worse than the original pro 5 picture around one in 10 adults in the us so that they have been captured online. While most of the time this is completely harmless, sometimes cat vicious will use us as an opportunity to explore money or blackmail from a victim. So while the digital era has made so many task easier and more productive, the goal of finding love still remains elusive. And unfortunately, dating sites and dating apps have monetize the desperation of singles and have turned it into a lucrative Business Model that fails to prioritize peoples happiness. And im christy. I. Thanks for watching it. Well see you right back here next time on the cost of everything. The take a fresh look around is life kaleidoscopic. Isnt just a shifted reality distortion by how us tired vision with no real opinions. Fixtures designed to simplify will confuse really one say better wills, and is it just because it shows you few fractured images presented to this, but can you see through their illusion going underground can in the United States, try new. Im out of the sanctions on russia. Thats the best thing the thats kind of happened the russian because the sanctions on russia, against agriculture, against the other items to o, made russia fetus. 36 on so as on agriculture and now, so the major probably next part are no longer dependence on the United States and europe, the federal credit. So the last i knew it was a let us know what the longer the some way english can. And we just wanted to get a budget of the, of the 1st stuff which will be officially pretty much this will cover them that was given, you know, to pretty much the sort of thing. Well, lets look at to see if i live in the middle of just some of which was uh, very similar, give us definitely a pausing if, cuz im gonna send you a copy of the fiscal dot boylen. So at least aside from the logistics of photos of the discussion with it, im a little bit off for about those tasks. What it costs we are starting to see the Additional Service i will do this for you and then mosley. This is going to, im not sure but the, the hello and welcome to the cross stock. Were all things are considered on theater level among the casualties as a result of israels genocidal assault on guys which includes suspension of international, a man of terry in law. But also free speech across the western world, perversely, being pro palestinian and pro peace is condemned as anti semitic the Processing Power sign. Im joined by my guess, lionel in new york. Hes a legal and media analyst in berkeley. We have should be, but to what i see is the director of the institute of middle eastern is la mac and strategic studies. And in rome, we crossed to romano roberto. She is an author and the managing editor of the palestine chronicle. Alright, cross lock rules and the fact that means you can jump any time you want. And i always appreciated. Um, theresa, if i can go to you 1st thing in berkeley, it seems like astoundingly there. There is