A bill about the vehicle. So they almost have to do one in school. Im just like, i was goofy because always smoking and stuff. So go to the it gets into those core lasagna and boyfriend. Yeah. Law suited us dollars from the moment they left sylvia and the minute she had dreamed of going back with the start of rushes, special operations, there was renewed hope theyd see they native city again today we are more connected than ever through social media. Something many people would say that they couldnt live without a simple text is just not enough anymore to communicate. We have to pleaded pinot. Snap back into this tick tock that and thats not even half of it before generation. That is the most interconnected and plugged in. People feel more alone and isolated than ever. Im christie, and today were going to be breaking down the ins and outs of the car of the social media and its effects on society. The social media has helped many businesses grow and promote itself, and it has helped people find a better way to connect and communicate with each other. But on the other hand, it has also evaded peoples privacy, provided many with problems including Mental Health, motional insecurity, waste the time, and the baggage of digital permanence. It can also isolate people to not actually be social in real life. Now since 2006, facebook has marked the beginning of the social media era where today, 90 percent of adults are now on social media with the vast majority visiting these sites, at least once per day. Nearly half of all social media users visits the sites a minimum of 31. 00 times per week. And by 2027, it is predicted that there will be nearly 6000000000 people using social media worldwide. Now is that gerbergs very simple dream of having everyone spend as much time as possible. Clicking around on his website came true, and now the social Network Sites users are closing in on 3500000. 00 in squandered, productivity. Facebook users spend an aggregate of 10500000000 minutes per day on the platform. Now if every user replaced there 20 minutes a facebook time with minimum wage work, they would collectively buy soccer birds entire company 2 times over every year. Thus, the more time you spend on facebook, the more the company is actually worth it. Globally during a typical day, people post 500000000 tweets. Sure. Over 10000000000 pieces of Facebook Content and watch over a 1000000000 hours of youtube videos and 6 out of 10 people admit that they cant get through a work day without checking their social media. In 2020 to the top social media platform based on monthly hours of engagement per user. With tech talk at 25. 6 hours followed by youtube. A 22. 2 hours. Facebook at 16 point, one hours and instagram at 7. 7 hours. This phenomenon is known as cyber low thing, which costs business is 85000000000. 00 a year through last time. Cyber loving is a version of procrastination where people take a step back, also known as psychological detachment, in order to help them must dropped the energy to continue through the work day. And as a result in last productivity, some companies have a stablish regulations on social media usage or how employees may present themselves on social media. The average employee spends 12 percent of their working hours using unproductive social media apps. The average internet users, thats a 145 minutes per day on social media. And 27 percent of people actively use social media for work in the us, which is significantly lower than the usage of social media for work purposes worldwide, which is 40 percent. India has the most people using social media for work at 47 percent, followed by canada at 31 percent at australia at 30. On average, men are more addicted to social media than women at a rate of 49. 6 percent to 32 percent. For many social media is a place to make money and create businesses. But the amount of time spent in social media correlates to productivity losses, like the saying goes, time is money. So with this in mind, lets bring into Kendra Palmer inside tex, feature editor. Thank you so much for joining us to kendra. Thank you for having me. Absolutely, so now 1st off, lets look at children. How are children and the Younger Generation today being influenced by social media . Do you see a stark difference from previous generations that were not born with access to the internet and social media . The right, i think the way to think about the impact on social media and not just shouldering but everybody is not that its completely different from what we have seen in previous generations, but its an excellent acceleration on steroids. So if you consider the issues that bingo children and women have always had with body image when it, and you know, from the days of, um, you know, glossy magazines. Those issues are only comp founded by what technology does on social media from the lives that we see. Other People Living that we think are christine and glorious and ways that we dont have to the filters that people put on their basis to make themselves look in the, in a way that other people may consider more beautiful. But is sort of a human li, unachievable all those things have a Mental Health impact on out children perceive themselves and their own body image. And thats a problem. Absolutely. And now privacy is another problem. Its something that most people take for granted. So are there dangers to over sharing and putting your entire life online for the world to see . Of course, and, you know, privacy on social media happens in various ways. Of course, theres the issue of data and how the social Media Companies collect and use our data and who they share it with. But then theres the other sort of more human problem of. What does it mean when we host our, lets face drive our runs on facebook, or what does it mean when we post about our families in our dogs on facebook . Someone says, quite, you know, some of those things that we share on facebook might be that, you know, secret answers to our bank codes for example. Or in the case of, you know, posting your pit bit or strive or runs on facebook. Often times, if youre in a, you know, covert area, you might be outlining exam be where you are for people who may not want an english, but we should not know why where you are and what youre doing. Absolutely, lots of dangerous to over sharing lots of stockers out there. So how do you think the trend of social media will be Going Forward . Do anticipate people will continue to adopt and use social media in math . Or do you think weve reached a sort of Critical Mass already and are set to pull back . I think thats a good question. And i think at this point, at least in the west, were reaching Critical Mass. And you see that and how social Media Companies are responding and where theyre going. So the next 1000000000 project for a lot of the social Media Companies are targeting places in the global south where you dont see as much social media adoption. Thats the next big frontier for these places. And thats mainly because we are reaching a tax of what we can do in the us with the amount of users that are adopting these platforms. And out social media can be both beneficial and harmful to society at the same time. So how can we balance this out or can we even balance that out or what we risk one into the risk of censorship . Yeah, i mean, social Media Companies always have to make content moderation decisions and in one way or another, those decisions are going to be seen as centrally for that because it picks what winners and losers. And theres no way that you can do that in some ways. Content moderation is a 0 sum game, right . So there the question of how we can make so for media better, thats a good one. And one that a lot of researchers are tackling now. But whether or not there is a monetary incentive to then implement the strategies still remains to be seen except the same time that the various parts of social media, the, you know, sort of aggravated emotions that and use needs can create to actually benefit social media. Companies because they keep you engaged. So if there is an incentive to me make social media better, i havent yet seen it. So how exactly can we make social media better and what aspects . Yeah, i mean thats a good question and i think thats it. Thats a, it is vague what we might consider better or worse. And, but there are, there are, you know, researchers that have put in time into thinking about what are the things that we really need as a society out of social media. Are there, you know, do we really need to see that much aggravating news on social media, or is there more useful things that we can put in our new speed . How do we produce value added and long term value added and a social media new seed . And um, you know, those gay, the question of how to implement that still remains to be seen. Its not something that you know, these companies do right now. Absolutely. And do you think people in general are more productive or less productive now after the rise of social media . Thats, i mean, thats a good question. Thats and to, you know, betray my age. Like i have grown up with social media for a large part of my adult life. So whether or not but more productive or less productive. I can tell you because, you know, im not a gen x or who, like, you know, was sitting at his desk without like a facebook tab open for, you know, mile adult life weve had based, but weve had instagram, weve had the internet. So i think that, you know, we, as people develop how developed strategies for coping with the sort of new distractions in our lives. So, you know, i personally put a couple restrictions on why making use of some media. And i think thats word for me. But the fact that we need that shows that there is definitely an impact on productivity that. So for media creates right. And how social media used in developing countries in many places like africa. Basically the only access to news outlet is through social media like Facebook News feeds and communication is through whats up. So how does breast relate to in developing countries . Right, i mean you, you hit the nail on the head there. Um, the, you know, in developing countries often that platforms like facebook are crucial to communication vein and countries where, you know, freedom of speech might be restricted to having access to a facebook blog. Less people speak more freely and you know, even use that remains in that people may not otherwise have access to. But at the same time, there is also a very dark downside to it, which is in countries where facebook may not otherwise have local knowledge and contacts and expertise. These are also the places where i hate speech and violence and you know, the host that target individuals lives often full lift rate with a certain amount of empty impunity. Because meta and facebook often doesnt do anything about it and sometimes cant do anything about it. Thank you so much for your time and insight today to kendra course. Thanks so much for having me. And when we come back, the more time you spend on social media, the more isolated you become as top level engineers spend their time trying to hook you in to spend more time. Well have more after the break, the, [000 00 00;00] the, with the discovery of the new world, at the end of the 15th century, there appeared atlantics, slave dre. The slave traders from European Countries started building forest on the western coast of the african continent to transport the african inhabitants to america, to be forced into hard labor. Until the middle of the 17th century. Portugal had laid the main role in this atrocious business. Then great britain, france and the netherlands took the leadership for this fan of 400 years of legal and illegal slave trade. About 17000000 people were forcefully shipped across the atlantic. Not including those who died on the way due to unbearable living conditions. Modern historians estimate that for each slave ship to america, there were 5 who died while captured during transportation, and cruel obliteration of rebellion. This roof was the whole tre. Practiced by the leading European Countries, took away tens of millions of african lives. The organization of United Nations class advised the trend is atlantic slaved right as one of the greatest human rights abuses in the history of humanity. This is the biggest act of deep orientation of people ever seen by mankind. The architects of natos proxy war on russia. A big plans for the camp regina. As the cranes cover offensive fails, the countrys post for realities are being planned in the west. Alas, these plans will fail to the excessive social media usage has a high cost though including addiction, loneliness, depression, reduced self esteem, and reduced ability to develop meaningful relationships and interactions in real life. More time spent on social media decreases proceeds, emotional support, and increases the fear of miss a out. Many individuals are replacing time spent with friends with social media. And those who spend an average of 2 hours per day are twice as likely to report social isolation as those who spend less than half an hour per day using social media. And those who are super connected have an increased risk of exciting and depression. As there is no more privacy, while most of us think of privacy as something of superficial value, it is actually extremely important to ones Mental Health of social media is an ever present reflection on your online self that is being seen and receiving judgement, which can road your sense of self leading to a source of chronic stress that suddenly seats into everything. This low grade stress can build up and we often feel like were constantly battling invisible enemies. Excessive social media use also results in more superficial relationships and feelings of insecurity and pressure to do certain things that make it seem like theyre cool or living up to specific standards. Cyber bullying is also a big problem for many teams around the world and even young adults. This occurs whenever threats or comments are made online to hurt others. And while people are well aware of the addictive nature of drugs and alcohol addiction to social media seems to be a made up construct, but it is actually very real. So for me is purposely designed to have the same addictive effects on the brain with things like likes, shares and comments. Triggering an instant release of the opening in the brain. Delta mean is an evolutionary chemical design to help us learn and repeat anything that triggers its release. So humans being highly social creatures feel better when were connected and interacting with these likes, chairs, and comments. And so we become conditioned to act in a certain way that gets more like more views in order to get that doping release. 84 percent of social media users find it addictive and 70 percent of people believe that social media has reduce their Attention Span. Social Media Advertising spending in the us expected to reach over 94400000000. 00 in 2023 and 84 percent of these marketers are targeting millennials, followed by gen x at 52 percent. Gen z 22 percent. And finally, baby boomers at 14 percent of these brilliant engineers graduating from the. Universities dream of getting employed at Companies Like google, facebook snapshot, instagram on linkedin, who manage to attract all of the top talent of our generation. But what do these top talent engineers end up doing . Fine tuning algren to get and keep your attention makes social media more addictive, and more integrated with your life so that these apps can gather more data on. You learn about you, your habits, your lifestyle, your likes and dislikes, so that companies can sell you more products that are more targeted towards you. In essence, the talent of these engineers are directed towards social engineering and advertising to further consumers. And rather than to further the advancement of technology and solve a real problem that were facing in the world. And for more lets bring in doctor pub, its the sheldon author and communication professor at the university of south alabama. So professor, there is a lot of time wasted on social media these days, but without social media, what employees and people in general be doing Something Else to be taking these little micro breaks or were people more productive before the advent of social media . Yeah, um, i think we all see differences and we talk about the different series and, and the Research Shows of children to socialize differently online, their, their social, theyre socializing online, like todays generations. And the, one of the problems with these then when you are talking to somebody, we have Facebook Messenger or snapchat, or instagram messenger, the non verbal to use a missing. So the non verbal cues are like facial expressions of how your body moves, even your kelly is like the tone of voice. You can see me now, so you can see my reaction to you. But when youre doing this online, all those non verbal cues im missing. So this is walter called the queues filtered out. So there is a, theres a theory that was developed 20 years ago. Okay, the beginning goal, theres a new social media emerging. This as a non verbal cues and may say there is a potential for me souther standing and i think we see this. We like goes thing and a friend in each other. And they were talking to their friends just because something has happened on social media. So one call that throws you off and youre on friend the person them, they were talking to you again. I think we started seeing this behavior, it really my generation, the lake millennial. Then it was when you a friend, somebody comes, lets the end of friendship. All the, nothing serious has happened and it person, it probably wouldnt be a big deal. But because it happened online and we couldnt see another persons reaction to this. Theyre also issues with um, it is amazing with the Younger Generations. Our Research Shows that the Younger Generations compares a lot more because of social media. So they have a social media as an outlet to look at. Other young people like a nice program. Oh, look healthy. They are a look at their location. Im sitting at home in my living room and they can do nothing watching tv, netflix in front of my computer, and theyre having to location, you know, then theyre in florida, our director willing, somewhere internationally. And it, they compare and they believe they, the other people having more fun than them. So which causes the lower sophie steam and it causes depression. And the Research Shows a higher rates of depression in young people, higher rates of suicide. Because of social media and comparisons, but as you mentioned, so this is the negative side of the social media, the Positive Side of social media use, of course, social connections. Im just thinking about myself, although im not, im not anymore the im the Younger Generation z, but my family leaves a grow and increase. And one way for me to stay in touch with them is like we have facebook. So i find out what, whats going on, whats happening either to the public post or to present message, or we even use the window to talk to each other. And also social media can help these what isolated or maybe suffer with some kind of a disability, or have a look at their, their secrets home. They can go to school. Well, this is one way to socialize with their friends, like they can send each other. Theyve just messages, see what their friends are doing because theyre, theyre at home and they didnt choose to be at home. I think the callback is a good example. So when we talking about the social media, how it affects us, there are pros and cons, right . And we kind of have to have to figure out and teach young people how to use social media responsible. And how important is social media in the workplace . Does it help or hinder productivity in bonding . Um it yeah, this is the sofa is these break can be a little bit longer that way and then they tell me because of the social media, i really stimulating like the cost on the vacations i get a notification that people have liked. Suppose i have to click on every single one to see where they have, where they have wrote about my post. Unless when you post is actually going to becomes a big deal because other peoples likes and comments. A stimulating and then they make us feel good. So we review like when we get like the comments like well before reading about my life is built on me though, how some of these posting to the more post on may like, especially in the morning, the more i am inclined to go and check my social media um during the day or or work or if i get a notification on my phone is one of the reasons like there are no specifications on my phone because i dont want to because simply of checking because it would say every single case number. Oh, okay, let me open this instagram. Okay, a facebook, lets see what the people posting when it comes to productivity. The Research Shows that we are less productive e and then it really depends on the industry. So its, i dont want just generalize. It says youre less productive, but the productivity is school has decline to focus has decline our Attention Span of windows. So theres a, theres different numbers which i dont want to talk about numbers, but youll find different information from like 30 seconds to 8 seconds because of social media notifications, instant justifications, like instant lives and the call mass, i think a photo i pose this that we dont focus on the school work is we used to. The children have um, a shorter Attention Span and those children become a doll, right. The millennials are waiting there for these. So they become the dog and the focus definitely. Its something that has suffered because of social media. Thank you so much, dr. Pa vista for all your time today. Social media is a tool and like any other tool, it can be used for good or bad. It cant connect us with others and offer outlets for creativity and self expression. But it can also foster addiction, decreased face to Face Communications skills, and distractions at work. So while the biggest loser you can say are millennials instead of the ones most susceptible to social media, having had all their lives, the biggest winters remain the social Media Companies itself. A facebook has over 2900000000 monthly active users and has the highest return on investment for digital marketers, followed by instagram, linkedin, tick, tock, and youtube. They made 23100000000. 00 and net profits in 2022. So while these apps appear to be free, the real cost, is it your information, your profile, your data that these apps gather and then sell it to marketing agencies in order for companies to better target their products to their desired demographics . Im christy, i. Thanks for watching and well see you right back your next time on the cost of everything. The russian states never is as tight as im one of the most sense community invest. Ill sense of the in the system must be the one else calls question about this, even though we will then in the european union, the kremlin media mission, the state on russia funding and split the r t spoke neck, keeping our video agency roughly all the band on youtube, the 7 digits, stephen twist, which is the known in vietnam era to the vietnam war. Last, its almost 2 decades and dragged in numerous countries. The one we need we have now, and then you can just say a number. What is all on the empty hundreds of thousands of american troops who was sent to the country to bank the south vietnamese on a boat that not but american soldiers, limited resistors, most solicitation the down entire villages and spread dangerous chemicals and lee by all right, did the americans ever fully acknowledge what they did on the vietnamese veterans ready to forgive . Yeah, yeah. Yeah. Thats, thats a ways to go. Yeah. Europe, young nations ultimately experienced that transformation with the exception that is was kind of defeats as by the hard realities, right. Or at least confronted with them in this, in a very significant way. And you know, the space up more or less a more or less the only exception to the general tendency. That of course, has to do with the fact that the jet radical situation of the United States is one of the things that of an iowa that is the size of the columns. And thats the the hello and welcome to the cross software. All things are considered on peter lavelle, the architects of natos proxy war and russia have big plans for the camp regime as the cranes counter offensive fails, the countrys postwar realities are being planned in the west. Alas, these plans will fail to