The social media has helped many businesses grow and promote itself, and it has helped people find a better way to connect and communicate with each other. But on the other hand, it has also invaded peoples privacy provided many with problems including Mental Health, motional insecurity, waste the time, and the baggage of digital permanence. It can also isolate people to not actually be social in real life. Now since 2006, facebook has marked the beginning of the social media era where today, 90 percent of adults are now on social media with the vast majority visiting these sites, at least once per day. Nearly half of all social media users visits the sites a minimum of 31. 00 times per week. And by 2027, it is predicted that there will be nearly 6000000000 people using social media worldwide. Now is that our birds very simple dream of having evelyn spend as much time as possible. Clicking around on his website came true, and now the social Network Sites users are closing in on 3500000. 00 in squandered, productivity. Facebook users spend an aggregate of 10500000000 minutes per day on the platform. Now if every user replaced their 20 minutes a facebook time with minimum wage work, they would collectively buy soccer birds entire company 2 times over every year. Thus, the more time you spend on facebook, the more the company is actually worth globally during a typical day, people post 500000000 tweets. Sure. Over 10000000000 pieces of Facebook Content and watch over a 1000000000 hours of youtube videos and 6 out of 10 people admit that they cant get through a work day without checking their social media. In 2020 to the top social media platform based on monthly hours of engagement per user was tech talk at 25. 6 hours followed by youtube. A 22. 2 hours. Facebook at 16 point, one hours and instagram at 7. 7 hours. This phenomenon is known as cyber low thing, which costs business is 85000000000. 00 a year through last time. Cyber loving is a version of procrastination where people take a step back, also known as psychological detachment in order to help them must drop the energy to continue through the work day to and as a result in lost productivity. Some companies have established regulations on social media usage or how employees may present themselves on social media. The average employee spends 12 percent of their working hours using unproductive social media apps. The average internet users, thats a 145 minutes per day on social media and 27 percent of people actively use social media for work in the us, which is significantly lower than the usage of social media for work purposes worldwide, which is 40 percent india has the most people using social media for work at 47 percent, followed by canada at 31 percent at australia at 30. On average, men are more addicted to social media than women at a rate of 49. 6 percent to 32 percent. For many social media is a place to make money and create businesses. But the amount of time spent and social media correlates to productivity losses, like the saying goes, time is money. So with this in mind, lets bring into Kendra Palmer inside tex, feature editor. Thank you so much for joining us to kendra. Thank you for having me. Absolutely, so now 1st off, lets look at children. How are children and the Younger Generation today being influenced by social media . Do you see a stark difference from previous generations that were not born with access to the internet and social media . Right, i think the way to think about the impact on social media and not just shouldering but everybody is not, but its completely different from what we have seen in previous generations. But its an excellent acceleration on steroids. So if you consider the issues that we know trojan women have always had with body image when it and you know, from the days of by, you know, glossy magazines, those issues are only comp pounded by what technology does on social media from the lives that we see other People Living that we think are christine and glorious and ways that we dont have to the filters that people put on their basis to make themselves look into the, in a way that other people may consider more beautiful. But is sort of a human li, unachievable all those things have a Mental Health impact on how the children perceive themselves and their own body image. And thats a problem. Absolutely. And now privacy is another problem. Its something that most people take for granted. So are there dangers to over sharing and putting your entire life online for the world to see . Of course, and, you know, privacy on social media happens in various ways. Of course, theres the issue of data and how the social Media Companies collect and use our data and who they share it with. But then theres the other sort of more human problem of. What does it mean when we post our, lets face drive our runs on facebook, or what does it mean when we post about our families and our dogs on facebook . Someone says, quite, you know, some of those things that we share on facebook might be that, you know, secret answers to our bank codes for example. Or in the case of, you know, posting your pit or strive or runs on facebook. Often times, if youre in a, you know, colbert area, you might be outlining exam be where you are for people who may not want an english, probably should not know why where you are and what youre doing. Absolutely, lots of dangerous to over sharing lots of stockers out there. So how do you think the trend of social media will be Going Forward . Do anticipate people will continue to adopt and use social media in math . Or do you think weve reached a sort of Critical Mass already and are set to pull back . I think thats a good question. And i think at this point, at least in the west, were reaching Critical Mass. And you see that and how social Media Companies are responding and where theyre going. So the next 1000000000 project for a lot of the social Media Companies are targeting places in the global south where you dont see as much social media adoption. Thats the next big frontier for these places. And thats mainly because we are reaching a tax of what we can do in the us with the amount of users that are adopting these platforms. And out social media can be both beneficial and harmful to society at the same time. So how can we balance this out or can we even balance that out or what we risk went into the risk of censorship . Yeah, i mean, social Media Companies always have to make content moderation decisions and in one way or another it, those decisions are going to be seen as centrally for that because it picks what winters some losers. And theres no way that you can do that in some ways. Content moderation is a 0 sum game, right . So there the question of how we can make so for media better, thats a good one. And one that a lot of researchers are tackling now. But whether or not there is a monetary incentive to then implement, the strategies still remains to be seen accepted at the same time that the various parts of social media, the, you know, sort of aggravated emotions that new speeds can create to actually benefit social media. Companies because they keep you engaged. So if theres an incentive to me make social media better, i havent yet seen it. So how exactly can we make social media better and what aspects . Yeah, i mean thats a good question and i think thats it. Thats a, it is be what we might consider better or worse. And, but there are, there are, you know, researchers that have put in time into thinking about what are the things that we really need as a society out of social media. Are there, you know, do we really need to see that much aggravating news on social media, or is there more useful things that we can put in our new speed . How do we produce value added and long term value added and a social media new seed . And um, you know, it does say the question of how to implement that still remains to be seen. Its not something that you know, these companies do right now. Absolutely. And do you think people in general are more productive or less productive now after the rise of social media . Thats, i mean, thats a good question thats im and to, you know, betray my age. Like i have grown up with social media for a large part of my adult life. So whether or not more productive or less productive. I can tell you because, you know, im not a gen x or who, like, you know, with sitting at his desk without like a facebook tab open for, you know, my own adult life. Weve had facebook, weve had instagram, weve had the internet. And i think that, you know, we, as people develop how developed strategies for coping with the sort of new distractions in our lives. So, you know, i personally put a couple restrictions on why making use of some media. And i think thats word for me. But the fact that we need that shows that there is definitely an impact on productivity that. So for media creates right. And how social media used in developing countries in many places like africa. Basically the only access to news outlet is through social media like Facebook News feeds and communication is through whats up. So how does this relate to in developing countries . Right . Right, i mean a you, you hit the nail on the head there. Um, the, you know, in developing countries often that platforms like facebook are crucial to communication, vain in countries where, you know, freedom of speech might be restricted to having access to a facebook blog, less people speak more freely and, you know, even use that we made that people may not otherwise have access to, but at the same time, there is also a very dark downside to it, which is in countries where facebook may not otherwise have local knowledge and contacts and expertise. These are also the places where a speech and violence and you know, the post that target individuals lives often full lift rate with a certain amount of empty impunity. Because meta and facebook often doesnt do anything about it and sometimes cant do anything about it. Thank you. So much for your time and insight today to kendra course. Thanks so much for having me. And when we come back, the more time you spend on social media, the more isolated you become as top level engineers spend their time trying to hook you in to spend more time. Well have more after the break, the lease of russian states never as tired as im one of the most sense community invest. In most all sun set up the in the system must be the one else holes. Question about this, even though we will then in the european union, the kremlin media mission, the state on russia today as quickly ortiz both next, even our video agency, roughly all the band on youtube tv services. For the question, did you say you requested the that the phone says is that how much it 10 or what . No, im not in the shop. Im not fixing that amount of money. Is avoid the mistake dental to share because ive already, if you need another shan low, but i want to keep the policy and political nissan to look really i did was i ask whom one can easy. The last and the e might know the import us of the mice at 80 allow for us to have to view disability. I sent you. One of the 1 may offer us the only food you put it all the restaurant. But again, fish vinnie sheets. I have come through and it offers cool lot, but just showing you might the level that you know, the labs or level you the if you do the look. I feel like most of the ask you some history on fans made to also defined not once back on my list, i pretty sort of despair. I make all that i have to get, you know what im talking about between im that im in the library and i figured theyve done with b print up to ive been with us on the phone. What do those shifts . Yes, that we needed to be in my the dont. So i was, you know, mid thank you m, let me in 0. You will get us to ship us. Like i said, i am pacific left on the the europe, young nations ultimately experienced that transformation with the exception that is, was kind of defeats as by the hard realities. Right. Or at least confronted was that mean to get a very significant way spend, you know, the space up more or less the more or less the only exception to the general tendency. That of course, has to deal with the fact that the jet radical situation of the United States is funding that is that open iowa, that is the size of the confidence in the excesses social media usage has a high cost. So including addiction, loneliness, depression, reduced self esteem, and reduced ability to develop meaningful relationships and interactions in real life. More time spent on social media decreases proceeds, emotional support, and increases the fear of miss a out. Many individuals are replacing time spent with friends with social media. And those who spend an average of 2 hours per day are twice as likely to report social isolation as those who spend less than half an hour per day using social media. And those who are super connected have an increased risk of big zion and depression, as theres no more privacy. While most of us think of privacy as something of superficial value, it is actually extremely important to ones Mental Health of social media is an ever present reflection on your online self that is being seen and receiving judgment, which can road your sense of self leading to a source of chronic stress that suddenly seats into everything. This low grade stress can build up and we often feel like were constantly battling invisible enemies. Excessive social media use also results in more superficial relationships and feelings of insecurity and pressure to do certain things that make it seem like theyre cool or living up to specific standards. Cyber bullying is also a big problem for many teams around the world and even young adults. This occurs whenever threats or comments are made online to hurt others. And while people are well aware of the addictive nature of drugs and alcohol addiction to social media seems to be a made up construct, but it is actually very real. So for me is purposely designed to have the same addictive effects on the brain with things like likes, shares and comments, triggering an instant release of the opening in the brain. The delta mean is an evolutionary chemical designed to help us learn and repeat anything that triggers its release. So humans being highly social creatures feel better when were connected and interacting with these likes, chairs, and comments. And so we become conditioned to act in a certain way that gets more like more views in order to get that doping release. 84 percent of social media users find it addictive and 70 percent of people believe that social media has reduce their Attention Span. Social Media Advertising spending in the us expected to reach over 94400000000. 00 in 2023 and 84 percent of these marketers are targeting millennials, followed by gen x at 52 percent. Gen z, a 22 percent. And finally, baby boomers at 14 percent these brilliant engineers graduating from the. Universities dream of getting employed at Companies Like google, facebook snapshot, instagram on linkedin, who managed to attract all of the top talent of our generation. But what do these top talent engineers and im doing fine tuning algren to get and keep your attention, make social media more addictive, and more integrated with your life so that these apps can gather more data on you learn about you, your habits, your lifestyle, your likes and dislikes, select companies can sell you more products that are more targeted towards you. In essence, the talent of these engineers are directed towards social engineering and advertising to further consumers. And rather than to further the advancement of technology and solve a real problem that were facing in the world. And for more lets bring in doctor pub, its the sheldon officer and communication professor at the university of south alabama. So professor, there is a lot of time wasted on social media these days, but without social media, what employees and people in general be doing Something Else to be taking these little micro breaks or were people more productive before the advent of social media . Yeah, um, i think we all see differences and we talk about the different series and, and the Research Shows of children to socialize differently online, their, their social, theyre socializing online, like todays generations. And the, one of the problems with these that when you are talking to somebody, we a Facebook Messenger or snap chest or instagram messenger, the non verbal cues and missing. So the non verbal cues are like facial expressions of how your body moves, even your kelly is like the toner was so you can see me now, so you can see my reaction to you. But when youre doing this online, all those non verbal cues im missing. So this is why we called the cues filtered out. So there is a, theres theory that was developed 20 years ago, like in the beginning goal, theres a new social media emerging. This as a non verbal cues, i may say there is a potential for me. So understanding, and i think we see this, we like goes thing and a friend in each other and they were talking to their friends just because something has happened on social media. So one call man throws you off and youre on friend the person them, they were talking to you again. I think we started seeing this behavior. It really my generation to lake millennial. Then it was when you a friend, somebody comes with at the end of friendship, although nothing serious has happened, any person, it probably wouldnt be a big deal. But because it happened online and we couldnt see another persons reaction to this. Theyre also issues with um, its amazing with the Younger Generations. Our Research Shows that the Younger Generations compares a lot more because of social media. So they have a social media as an outlet to look at other young people like a nice program. Oh, look how seen they are all look at their location. Im sitting at home in my living room. Like doing nothing watching tv, netflix in front of my computer, and theyre having the location. You know, theyre, theyre in florida or just traveling somewhere internationally. And it, they compare and they believe that the other people having more fun than them so which causes the low over sofi steam and it causes depression. And the Research Shows a higher rates of depression and young people, higher rates of suicide because of social media. And comparisons, but as you mentioned, so this is the negative sides of social media. The Positive Side of social media use of course, social connections. Im just thinking about myself, although im not, im not anymore the im the Younger Generation z, but my family leaves to grow and increase. And one way for me to stay in touch with them is like be a facebook. So i find out what, whats going on, whats happening either to the public post or to present message, or we even use the veto to talk to each other. And also social media can help these, what is the lady or maybe staff or with some kind of a disability, or have a, a good their, their stick at home that can go to school . Well, this is one way to socialize with their friends, like they can send each other. Theyve just messages, see what their friends are doing because theyre, theyre at home and they didnt choose to be at home. I think call that is a good example. So when we talking about the social media, how affects us, there are pros and cons, right . And we kind of have to have to figure out and teach young people how to use social media responsible. And how important is social media in the workplace . Does it help or hinder productivity in bonding . This . Yeah, this is the sofa is this break can be a little bit longer that way. And then they tell me because of the social media, i really stimulating like the cost on the vacation. So i get a notification that people have like a post. I have to click on every single one to see where the head with a have wrote about my post. And once when you post is actually going to becomes a 60 because out of peoples lives and comments, a stimulating and then they make us feel good. So we review like when we get like the comments, like wow, people are reading about my life is built on me though. Wow, some of these posting. So the more post on may like, especially in the morning, the more i am inclined to go and check my social media um during the day or or work. Or if i get a notification on my phone is one of the reasons like there are no specifications on my phone because i dont want to be constantly checking because it would say every single case number. Oh, okay, let me open this instagram. Okay. Facebook, lets see what the people posting when it comes to through the dvd, the Research Shows that we are less productive e and then, and that really depends on the industry so, so i dont want just the general offices. We are less productive, but the productivity at school has declined to focus has decline our Attention Span of windows. So theres, theres different numbers which i dont want to talk about numbers, but youll find different information from like 30 seconds to 8 seconds because of social media and notifications, instant justifications. Like in some lives and the comments, i think a folder i post this that we dont focus on the school work is we used to be the children have um, a shorter Attention Span and those children become adopt, right. The millennials are raising their for these. So they become the dog and the fuck is definitely its something that has suffered because of social media. Thank you so much, dr. Pa. Vista for all your time today. Social media is a tool and like any other tool, it can be used for good or bad. It cant connect us with others and offer outlets for creativity and self expression. But it can also foster addiction, decreased face to Face Communications skills, and distractions at work. So while the biggest loser you can say are millennials, since theyre the ones most susceptible to social media, how they had it all their lives. The biggest winters remain the social Media Companies itself. A facebook has over 2900000000 monthly active users and has the highest return on investment for digital marketers, followed by instagram, linkedin, tick, tock, and youtube. They made 23100000000. 00 and net profits in 2022. So while these apps appear to be free, the real cost, is it your information, your profile, your data that these apps gather and then sell it to marketing agencies in order for companies to better target their products to their desired demographics . Im christy, i. Thanks for watching and well see you right back your next time on the cost of everything. The by the middle of the 20th century, the portuguese colonial empire was in an acute crisis. A particularly tense situation had developed in mozambique the people of this country were put in a humiliating position, income inequality ramp, and illiteracy. This respect by the portuguese for the local traditions led to a mass unrest. In 1964, the liberation front of mozambie for a limo began its Armed Struggle for freedom. The regular army was not easy to resist, but the guerrillas inflicted considerable damage of the invaders through the fighters against the colonial regime were supported by the soviet union and china. Whereas the United States and Great Britain took the side of the invaders, the board to gaze responded to the guerrillas attacks with cruel counter surgeons faith. However free limos 10 year courageous struggle was a success after the over throw of the fascist regime in portugal in 1974. The new authorities are rendered a year later, lisbon fully recognized the independence of mozambie. But the victory had been gained at a high price during the war, mozambique had lost tens of thousands of his sons and daughters the, [000 00 00;00] the, [000 00 00;00] the, these years to government visits, burkina faso as africans wash out western powers, expressing their support or from military lead government i think we shouldnt listen to us because they dont leave in the same reality that we do here and were kind of fossil in this year in molly the terrace have been killing us for years. The west has resources to spear, but they are not helping us. Israels Education Ministry benz a Grassroots Campaign group from arranging School Activities as it questions the
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