A better come of down south africa being the smartest most good looking well of citizens well generation have to also be the best of the last in the history of humankind. Well good night and that the cruise we dont want to just birth through the let now off the bat weve had generation x. And y. And sent we didnt just want to go back to because they other 1st generation or in this your ability im being born in a whole new era and so were moving into this great gelf a bit approach of the star a bit you know a return to the old where they truly have to be true alfas in that sense though the pope takes precedence im not sure about that but 1 but hopefully. They do serious in this new direction in this new millennium and at this important new time. So we have every reason to a spot that this huge air however uncertain well break more disparity more technology more working solutions to current problems is it redundant to say that generation off in most advanced ever evolving ration bareheaded into progress together well that would be the most formally educated generation will be the most materially in doubt generation if it just because of the growth of wealth in the emerging world dont be the most technologically savvy generation about i havent the youngest ages for it all and the most globally connected generation will visit the same now with all of those amazing characteristics creates in them the biggest impacts of a generation ever all of the most enlightened generation about their that yet to be seen but i do think that they are equipped to solve these new problems that were facing in our world from environmental ones 2 to 2 issues or global equality theyre approaching those new problems with fresh eyes and i think that gives us a great sense of how about talking about the problems that were facing gemzar of the zoomers column here in russia already paid little attention to boundaries it raises gender nationality religion either any limits left for a Generation Office to push. Well thats true you know that i had no nothink popped up a city in that world and i think having such chronic tutti is so useful and for them from the youngest types you know they pick up the device just a few clicks away from any piece informational the planet that i their friendship fate is global in use fade this stores they show on a local but global yes i think that there are various that i will break down for example diana now in a world with i am more empowered as young people than any other generation of young people has been there used to be when you were young you you looked up to the older generation you want to be older because thats where that was the influence was they are now we have a youth Obsessed Society where people want to be young and the early adopters of technology the brand influences the social media influences of course of the Younger Generations and so how will leverage more influence than any generation before them at their right and i think that that thats a great opportunity that i have and gives them a great responsibility to deal with some of the social challenges that was saying image you know world. Now thinking about the generational markers and the mess important i can come up with this to conscious a generation that did not have a washing machine catalyzed that was tested a different from the one that had a generation without the internet quite different from the internet generation y. Generation office technological divide that makes it different from the previous generation although i mean for things that we take for granted now they werent haves you know and a lot watch is going to be a thing that most of them will ever know need to know in this Digital World. Because now its about smart case full cost if even they get a drivers license because its a new or a transport is a Service World because even that credit cards have moved to payment digital forms because theyre their id is in a digital form they were nato wallets or a purse because everything is on that device and so even the basics that we would carry around keys and wallets and credit card and of course cash i will not be something of their experience so they will bring this shrewd digital mindset to these daily areas of life you know its not about the physical space but of course learning online any deep Remote Working or working. From home or other options as well and and that will flow through all areas in other words we had deep toppling location from study or workplace or shopping or can make sure and social interaction and of course theres digital generations will just think that way from the youngest age. Yeah how parents nowadays they post photos of their newborn kids on social networks and creates digital digital accounts for them before this kids even can walk or talk or take a decision whether they want to be instantly here how are out for a family now what effect will this presence from birth have been jan now stop. Well it doesnt come without challenges of course you know and the most. Theyll have the biggest digital footprint of any previous generation as you said probably by the time they wanted to use of their more photos of them they know they grandparents and write parent write their parents put together for their entire lots and the amount of video and just a digital. Footprint a pretty big now because from the youngest age theyre online theyre on social channels that chatting and sharing and and so they just leave a long legacy a long history that can be crites in that i have if you like a digital diary i have it a digital history that i can look back on and and recall stages in life it has a downside be cruz well when youre a teenager you share things and say things that you probably dont want coming back to you 10 or 20 years lyta when youre a Senior Leader or an influence so there are some problems with this and we see very plainly one big problem that this Younger Generation faces through the digital and that is Cyber Bullying putting down each other sometimes that they will say things that will shape things that will threaten our own one among. Things that i would never cite priced advice theres a sense that because were connecting through that digital isnt anonymity we would interact in a way that we wouldnt do physically together and that that can be a problem as well as of course the darkest side of the internet the Security Side the postal site decided does come with this digital will take knowledge advance say to kids of inflation risk or anything was in those last health we humans actually just need simply far greater than our time in the handwriting of our mental are a fanatic. Thats a great point and it is true and when weve surveyed teaches around the world we have found that one of the deficits that i notice with Young Children and were talking about crimea you know children just starting to get close to their teenage years now is that their life skills are not as well developed as i would expect arrest i have seen in the past is sophistication in millards Technology Skills that right. Being able to. Choose the clothes or men each and keep theyve been dreams tidy or cook a meal or as we move into those teenage years old will all go beyond even basic things like the kitchen the boss could do from how to apply. Coming up with some activity to fill some time even having this social skills are stepping out of the comfort zones and shaking a hand introducing them so be able to go camping lada a file a some of these thomas human skills im not as well developed with this generation that not a neat a technological and digital but many of them increasingly of being raised in an urban us environment in a vertical community its a beautiful sum of options rather than the horizontal lines of code and streets where there is as an American Research a cold a nature Deficit Disorder with i have fears or worries about the outdoor world because theyve only ever known a built environment an urban one side there are some challenges that we do need to address in law skills with this generation. This taste you know that young people they all have aspired to be the last who go there on a base and what they need to i mean that their job instead of opting for a pretty fine career in some areas ation and thats what we used to go for when our own generation abhi they were all the myriad of independent style of play is mrs santa corporate dominated world. Well i certainly am more entrepreneurial and as you said and been inspired by those entrepreneurs by the digital Silicon Valley tech stocks you know and i have been some great role models for them but at the same time you know they going to need we in a society need and a right of skills and of course but everyone can be an entrepreneur now its a great set of skills to have to think entrepreneurially even if they are working within a Larger Organization because they can. Think in terms of better need line managers a hierarchy begin to work well in a in a flat structure in a collaborative environment which is the one that we now have now i can think through complex problems because they used to handling multiple challenges they can work collaboratively even if some of the same members are. On zoom over a shooting in another location so they do have a great set of skills in that regard a baguette a need those traditional ones of being able to work across people of different generations to be able to resolve conflict and indeed to to have the skills of public speaking to be able to step out of their comfort zones even to manage money you know Financial Literacy these are skills that they will need not purely technological they dont have an area. Talking to. Her future. Will. Be like this. 54 jets and more than 1300 military personnel are headed to heal some air force base in alaska where is that to say come on ill show you whats the reason for any type of enhanced u. S. Military presence in this area rush up. What is it suddenly about the South China Sea that makes it so that it 11000000000 barrels of oil. Take a look at this map who really owns what kind of says no it belongs to us india says no we claim that that belongs to us both of these countries have Nuclear Weapons capabilities there is reason for concern so thats why were going to drill down on this story for you today right here on the news with as where you know as we always like to say we do believe by golly its time to do news again. Time after time corporations repeat the same mantra sustainability its very important to accelerate the transition to sustainable transport sustainability and more equitable and sustainable well. They claim their production is complete. Its because. Companies want us to feel good about products while the damage is being done far away this is a this lets keep going to an even and i in. Unison we didnt. Understand it looks. Back with Mark Mccrindle social questions had a lot of officious knock him at generational discourse contest it out there for instance baby boomers are supposed to support conservative authoritarian south South Carolina whereas my parish and have more liberal back taishan seeking to be friends with their kids the Kids Happiness theyre much more their kids the successful satirized how the generation gap between laugh i added generations the way can these the possible that a generation get will cease to exist again well in some ways though those generation gap sabi bridged you know as you say what will be the characteristic of this generation will they be bolder lobel conservative. The book by destruction or free range in their approach what we find in our Generational Research is that the generations tend to be more like a pendulum that swings back and forth then just a pathway that heads end up on in one direction in other words each generation is a reaction to ice or in the past their response to what has gone before and so we see this generation of alphas the children of the millennial so generation y. As actually being a bit more structured a bit more conservative in their outlook indeed this quote old growth forests endemic has shaped a bit more of that conservative value in them they have seemed that jobs can be lost that stock markets and economies go up but they go into recessions that volatility is the new normal and that security methods that savings and money for a rainy day is important that has been shaped in him over these recent loves and of course weve got some ups absi used to go it is a bit like those global issues of wars. Or will the Great Depression what were experiencing at the moment and that does forge in a young generation resilience character fortitude and and the ability to adapt and respond so we see the alphas will end up being fairly conservative unstructured and risk averse savings and job security will match up and they wont be as perhaps focused on the super officiality or the bridge was immediately certainly not you know member around this immunity are only cameras have. Thats true and and that means that we cant work out exactly what that would be like by looking at who they are although we do research them by looking at the context its often been said that people resemble that times more than they resemble their parents and thats really the cacs the age of which were exposed to even a global event the world living through well that determines how imbedded it becomes an ass cycle and so we can learn a lot about who they will be based on what theyre experiencing and also by their parents and we do so by their parents the 30 somethings the law and so in a something of how theyre being raised. Im also thinking france is a golden generation can they contrast it with wars that confidently data for balance and history as a baby he has for ballet and now the sixtys they have a generation sat as not much different from generation x. And generation y. Thats not that much different from the alpha why divide them into different generations that are. Well thats an important point and you know lets keep in mind that as humans we have more in common than probably divides us and were seeing that at the moment as we look globally it fears insecurities uncertainties you know i mean its i mean its what is impacting us all around the world so so we do need to keep that in mind and to kill in this era we need to try to find the commonalities and not just find the differences but were also aware of the diversity that exists whether it be cultural gender or whether the Socio Economic rigid graphic were not all the same and there are differences across the generations as well we find that the generational differences a more robust than even some other differences we might look at like geography assessor economics because we are who we are generation for 3 reasons firstly as a generation were at the same age as each other and different to the us i mean generation those in it childhood he is a clearly at a different life stage and and therefore have 2 priorities to jane a just a 20 sublists a 50 something a window into who we are because of life stage but also the experience that is shaping us and while weve all been i do not attend we have an old and i do not know 10 in 2020 and these are unique times to be shocked and said that well leave that to differences and goodly events so they can experience is that we lived through a quite different for a generation inurement you mentioned you know the baby to mr was so she. By the 960 cent rebellion or the jane excess that experienced the emergence of the dot com era and indeed. Recessions and the 9090s jim political train just the world order is we coming to an indecent mock shifting you know democracy and present awesome person drawing her in these sorts of things she says gen x. Is well the gen alphas of today are all started living through different times so our i didnt watch staged events and experiences the technologies or all of those shy process and do through the defined differences across generations and he allies wondered at that. Whether this whole generation labeling if they can make marketing scam or not tell you why because i hire a south finding a common language barrier easily with someone who is 90 just as much as i find it with a 10 year old. And out of the way that there is no such thing as a generation gap its just different experiences there we can people are people i mean we feel safe humans live our basic human needs what we think if it wasnt for the mass not going to help the generation labeling and gas it only says to friends and is there such thing a generation gap or just age difference really yeah well you know thats important to think through and as a said there is but there is and events and social moccasin experiences and technologies that also do. We do a lot of research all those who are dealing with them and that that is teaches you a guy up there who we research and try to recruit so they can best and gauge with students and by tell us degree those that have been at this profession for a long time that this generation of young people different to previous generations you know yes a 10 year old is a 10 year old in terms of Brain Development in terms of maturity levels in terms of felt needs and wants and. You know the disappointment i need to curriculums that they going through you know that doesnt change too much but the world around them is changing and clearly being 10 i means to Global Pandemic being 10 when youve got a device in your hand it could get you with any problem will it is difference being 10 as my generation experienced before the p. C. And and indeed in more country separated times so does does create some differences as for the marketing side you know i think we all need to be wary of that because the last thing that we want is for macas to define and comes. A generation and think that they can sort of sell to them it and a younger i just in fact i think that that will not work at all for companies today because this generation of the most savvy when it comes to marketing to the most aware of the technologies and be agenda globally and certainly not afraid to push back on that if we think that we can push something on the. Ok. Terrorists share a separate generational morasses gentlemen our generation a different look something they say there is a war rattles a washout which in your example remember her changes are hungry person become really compared to an experience or you had say i dont are genders and same as they are after well. Well more similar than previous generations so you know if we went back to say the 19 fifties and looked at teen ages in georgia or attain ages in america or a teen ages in sweden you know there was a lot more differences than teenagers across those nations today because theyre all connected on the same platforms whether it be youtube or another visual video based or whether it be searching through google or other platforms they are all on the devices it is a Digital World that they share they are more aware of the global issues the gaps that we all know. That separated us internationally have have come to get up there is more Global Awareness there are Global Brands is the opportunity to travel down not at the moment because of coded but generally the ability to travel for young people to die has never been. Right up and all of that means that we have brought the world together the other thing that we see in in countries like a struggle we found in the u. S. So theres erlinder europe is of course were more culturally diverse and this was not the case in the 19th fifties rate in the 1970 s. This is a generation that i growing out in the west alongside people from south america and africa and europe as well there is more of this chronic tyranny globally and culturally diverse connections than ever before so its definitely a new era its a small awoke theres more connection to this generation and that means yes there are still those geographical differences across the generation that any way they live but after our close to geta weatherby brussels by using old ballarat in australia then used to be the case in the past do you think that the fact that life exact exact and safecracking in hell are sorry i dont play i think eric. Having kids larry like i have we have said we have it made and that it on a whole generation will change things yeah thats a great insight and that is what is happening you know we are living longer right around the world and walt in the developed countries that moment every continues to rise in the emerging world the Life Expectancy is increasing at an even faster right so wherever we are around the world almost without exception Life Expectancy is increasing and what that means is and it comes along with increasing disposable income wealth that did become more sions in those young be used in the teenage years and the 20 somethings because this guy did study years and there is. A delight in very just people still a bit earnings yes i have more options in terms of opportunities to travel and to experience new things and so its as if the child would use have been extended now the story to get into the workforce but its as if because they can live longer theyre spiced up those particular last stages and just as weve seen in the west marriage in the span of a couple of generations removed from something that took place in the early twentys to now something thats really not taking place until the early thirtys and family forming at that stage so were saying it right across the world but pushing back of these last stages as we do more study through more koreas and delay the family years later than previous generations had so it definitely the life stage have changed it what we used to where it was so wonderful to have your insight on whats to how many generation and is there such a thing a generation gap really or is it all marketing salaried asking that very 1st minute that are waiting till the end play as they say rational and wonderful tom here was she on the best of luck stay safe thank you very much has been a lot to chat with you and appreciate it and along. The past 3 president ial election cycles demonstrate voters are against foreign wars and foreign nation building nonetheless both remain High Priorities for the elites why is this our voters being denied a say Foreign Policy and exactly why should u. S. And allied forces stay in afghanistan. Is your media a reflection of reality. In a world transformed. What will make you feel safe. High salacious community. Are you going the right way or are you being led. Direct. What is truth what is faith. In a world corrupted you need to descend. To join us in the depths. Or im a going to shallowness. You cannot be both with the yeah you want. To. The headlines with the u. S. Has increased 1000000 coronavirus cases in the counting for a quarter of all. Deaths since labor. Inspired president from his country is leading the fight against the virus. A report by un investigator concludes the killing of irans top general by the u. S. At the start of the year was unlawful and Angela Merkel said the new powers put forward plans to fill half of all posts within the party with women within the next 5