Everyone knows cocacola but not everyone necessarily knows that the group is in charge of dozens of other brands sunny is part of the Cocacola Company and sprite 2 there is also minute maid powerade and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is. Leading the movement. What we need to create is the circular color we need to create value for that there is absolutely doable a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on cover to secret strategy which contradicts that convincing ideas and none of us follow the link and they found the results he said no effect on the political philosophy for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means higher costs for them in africa fall from the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote in the summer leave him alone with them and if that is not to help get us into this particular part of that doesnt like to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises of the Cocacola Company. Cocacola and plastic have a long standing relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in. Ginia. I got back nice to you nice to meet you yeah really welcome to. You know this if you can see 5. Drivers thats about it come on m yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when past it began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful what. You here Keep America Beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist or at least thats what i thought. You know because you see the sign everywhere in the United States is still a very present organization but it was founded surprisingly by the beverage brewing in canning and Packaging Industries right the idea was that lets tell consumers theyre the bad ones theyre the litterbugs theyre throwing this away industry shouldnt be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful and huge that sense some people. Are bright. That was one species. And this guy throws in his car he throws this package. In waist down it is feet and then in this great camera man lifts the camera up towards the crying indians face and theres a tear in the snare it comes on the screen and says. People start pollution people can stop it right and its this message of. Consumers are the problem right not us industry but consumers are. Since the success of this ad that in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white. I want to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the plan and message that and its serious stuff theyre even discussing the color of that trash cans that never found. The ball. That he immediately goes. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derek Robertson is a fan of soda. And listen closely some of his slip ups are extremely telling. I have a clear well i dont finish and so all of the things out. There get yes. As it does here we do yeah it was exciting she. Meant it as well to the south thinking at least something i can walk to see emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. Assume that you were drinking coke or this morning is the single use a lot of plastic and the problem today. Is the plaster on top. That packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they oversleep perform a function as important as how we again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely and music. What you dont want is a and then environment according to the head of an association which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. In order to finance his attacks are you but if it is. What you want to doing here i dont know i mean im asking you these are alleged to be until this question i see my organization and scotland as my digital ok im fundamentally through tell you im committed to that will i volunteer my saying. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think theres a conflict of interest as i said she of thing you are trying to create a measure of our fun site of interest about stuff like youre trying to do you think there is one no. One source are you have sponsors again thats its a different model than a mob or to start a spin on her child isnt that the secret to her doing and good humor characters if you were to see to see what it says to our sponsors i want an option for the stories government discouragements policies and they hired out extras and some companies and some companies and i think pretty much i only joined more than one. Mcdonalds very starbucks. Most of real or some big brand names. We had to insist that since the sixtys cocacola has been paving the way for other. Multinationals. What politicians do. You put themselves on the line to get accepted or rejected. So when you want to be president or injury. Or somehow want. To go on to be close its like well before 3 in the morning cant be good. Im interested always in the waters in the college. There should be. Some stacey arkansas anyway on our south american tour as you can see behind me we are in Rio De Janeiro oh my god so beautiful so much going on this is a country transition. Joining me every thursday on the alex salmond show and ill be speaking to guest of the world of politics sport this list im showbusiness ill see you then. Brother surreal i do in the room light of. My limited role more than i was for the imprisoned by the regime of my life. The case to grab some Media Attention and its a shooting in a 16 year olds sweet 16 birthday party. So i think the police tell a lot of pressure to. Close the case. For he is. Just wrong its like i couldnt believe those around. Me are so far they are all more than the sure dont want peace be with us thats all of them is she. Because i was standing right next. To me for hours before you got here and i wanted to 1617 years old so. This could lead one to. Want to just. Open the. Door a little it is close to a lot of. The truth. But what if the soda giant really had decided to change a few months ago upon launching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on a global scale that. Is absolutely doable is a model there for the chinas and other parts of the world on how to create value out of plastic and get it we used to. Of course that would be great news. But with all that we have learned about the companys strategy is we wanted to check how often they actually keep their promises the American Company has been promising to make bottles out of recycled plastic for years take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the Cocacola Group for a long time. Is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best. Ssage best to give project just sort of the visit of the most i mean the most they are a little. Bit supplanted of a country. Acting in a little. Renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics. There are 7 vegetarian now. 60. Male and. That soon will set for their classic was sickly. And our lives day when youve owned at a special project a fundamental difference and we are clearly very far from the target from the n. G. s point of view coca. His recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles of his are they all in on tests. As a lot of us you class less or sometimes bizarre lot of. Sasha sabbats would have done that son you would have called your son class to tell you. The truth of college costs. Says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Amidst the mass of information this document caught our attention its dated from 2016 and signed by the cocacola through law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the mix we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decide. To fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges see. Other talent. Say well look. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Deposit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total it would cost you one euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. So once and the bottles would go back to the factory where they would be washed and real used this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the returnable bottle the company has attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet retirement in michigan in the United States and im going to give it to richard most of you its nearly thank you very much for coming to our 3 center thank you for here our knots. And this gentleman is called us and down aked he was with the american environmentalists agency from many is hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles. That does a very imitation there are smaller. Typical quote battles about this from this big green translucent always glass. Always to us. On a its referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account in all other end environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottles. Provided it makes 15 trips before it is discard is the ecological container. Thanks to this report the Cocacola Company know this pulling well at the start of the seventys that returnable glass pollutes significantly less than plastic. But the company would never publicly shat this information. We put this together for them and they didnt publish it you know why. They were not interested in it have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life way plastic. I watch them slowly introducing the plastic bottles easy. For someone tell i even remember clearly one time going to hold going home and take saying to bridget my wife as they go into the plastic bottle. Told you they would and they are not growing its just a 1st step. Sound nice that ted eco plastic bottles playlist and one last question. With this advert for its new plastic bottle released in 1975 cocacola barrys ass and honest report once and for all. Its lifes tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on with plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste their newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want is the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. And. I am not one who will ever argue that there are worthy and unworthy victims its also important to also distinguish the fact that whenever we have a crime. Of genocide and other cases of genocide thats that were talking about the issues of confronting it because all the doing it and injustice and the reparations for it are important it is important to confront the crimes wherever they happen but it shouldnt be means to dilute you know the experience of. It in this particular case of the i think its. My name is 2nd. On those who said this to jack see what i dont see if you step. Over the border you know. When you know weve got to get it out. Moving on you know and i see speeches and i use that down sixtys to make it a day easier and also to meet school on fridays to focus. Who. Knows. Who cooks who falls who comes because who comes during his child to feed life in music that. I love to dance because he makes me copy a love he does because he makes me copy plain beautiful. And when you go to church we have nothing. To do beyond. The cloth a spot of us who loves you down. Here. Im saying. That i doubt. Is your media a reflection of reality. In the world transformed. What will make you feel safe from. Isolation full community. Are you going the right way or are you being led so. Direct. What is true what is faith. In the world corrupted you need to descend. To join us in the depths. For a mate in the shallows. You know world of big part of the new lot and conspiracy its time to wake up to dig deeper. To hit the stories that Mainstream Media refuses to tell more than ever we need to be smart we need to stop slamming the door. And shouting past each other its time for Critical Thinking its time to fight for the middle for the truth the time is now for watching closely watching the hawks. On. The road to those. Close to. The wealthiest us president ial candidate multibillionaire Michael Bloomberg admits his 2020 campaign u. S. Prison labor to promote his message. Here watching and protest ballet dancers and paris join the demonstrations against proposed Pension Reforms which could see there were time an angel from 42 to 64. And while the United States is in the throes of an Opioid Epidemic many african states have been suffering from chronic shortage is a prescription pain killers look at how an ambitious project in rwanda is turning the situation around