Plastic and it appears that plastic is truly a deeper problem that. Even swimming at these depths the long sit fish manages to swallow trivial plastic objects. I mean occasionally you might find a brand name such as this. Bottle label. What is this so this is a label from a water bottle. And found amongst the. Design design is a pretty well known. Bottled water company. You know finding finding a label such as this in the stomachs makes it that easy to determine where you know where it may have originated. This is always more to use than just put. In front. Of the worlds best selling brands. And if youre not familiar with the you will certainly know the name of the group behind it the Cocacola Company. Everyone knows cocacola but not everyone necessarily knows that the group is in china. Dozens of other brands just sunny as part of the Cocacola Company and sprite 2 there is also minute maid powerade and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost the bottles the 2nd and this mass production is creating a devastating mass pollution. In january 28th in the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for that theres absolutely doable a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and on college a secret strategy which contradicts that convincing pledges are not up as far as the link to the 5 doctors just says that no effect on the political focus for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote and invest some of his. Only going to see. It proceed at this particular motel yet again thats a night to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises if the Cocacola Company. Cocacola and plastic have a longstanding relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in the genea. I got back nice to you nice to meet you yeah really welcome to. You know this if we go to 5. I doubt i doubt one of the drivers got that or wanted to come on out yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when plastic began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful what do you here Keep America Beautiful you think like wow this sounds like an organization. Started by a bunch of kind of bearded environmentalist at least thats what i thought. You know because you see the sign everywhere in the United States is still a very present organization but it was founded surprisingly by the beverage brewing in canning and Packaging Industries right the idea was that lets tell consumers there are the bad ones theyre the litterbug theyre throwing this away industry should be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful and huge that sense some people. Are bright. As worms. And this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the plan in this at that and its serious stuff theyre even discussing the color of that trash cans and that kind of thing the. Ball. That he immediately has. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derrick Robertson is a plant of soda. And listen closely some of his slip ups are extremely telling. And i have the clear well i dont wish and saw and the whole thing about. The character yes. As it does here we care and want to hire she be. Better. As well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. I assume that you were drinking cocacola this morning is the single use bottled plastic of the problem today. Plastic Plastic Packaging has a very useful function in society and we need to we need to remember that the photos are very creative they are very very useful and they obviously perform a function as important as how you we again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. What you dont want to say and then fire according to the head of the next says he ation which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinational he asked the question a few minutes later who is financing your targets are. Not getting some answers or such are you but if it is. What you want to doing here i dont look i mean im asking you these are legit to do especially seeing my own guys asian and scotland as my digital ok im fundamentally fruitarian committed to that role i volunteered my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest do you think theres going to continue as i said do you think you are trying to create a measure of our fun site of interest about stuff like youre trying to do you think there is one no we are one source are you have sponsors again thats its a different model than a mob or to start a screen on your child isnt that the secret to her doing and good humor terakhir use if you were to see see what a serious thing. Once i was upset the Scottish Government was cautioning us policies and they hired out experts and some companies and some companies like. That i only joined more than. Mcdonalds starbucks. Most of the big brand names. We had to insist since the 6 days cocacola has been paid in the way for other multinationals. Same camera can use to smash someones head is the same camera can use to build them a home but thats a human choosing what to do with that thats me expressing my values for the tool and thats what we need to do with Artificial Intelligence as well. Brothers soon will i do the room light of them stole. My limited role more than i was for this to die in prison but its crucial love my life. Take a stick grab some Media Attention i mean its a shooting in a 16 year olds 16th birthday party. So i think the place just held a lot of pressure chill close the case. For me is. Just wrong its like i couldnt believe those hire. Me out so far they are all for the sure dont want peace be with us at all of this universe because i will stay right next to. Me for is because you got to keep them i want to do in those 1617 years old so. Just couldnt lose one booze and losers clung to his fear of them both of whom the whole food really. Formal is close to drool the other goofball know the truth. But what if the soda giant really had decided to change a few months ago upon the inching its program for a World Without waste. Any announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on a global scale. Theres absolutely doable theres a model there for the chinas a lot of parts of the world on how to create value out of plastic and get it reuse. Of course that would be great news. But with all that we have learned about the companys strategies we wanted to check how often they actually keep their promises the American Company has been promising to make bottles out of recycled plastic begins take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single figure 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the same. Giants jargon we arranged a meeting with an ngo that has been interested in the Cocacola Group for a long time. Is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best. See a poor job just sort of the visit of the maids i mean the maids they are not. Supplied to have a country. Back to 11. Renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics. Not 7 vegetarian. 6 feet. That soon it will set for the plastic or sickly. Or labor day when youve owned at a special project a fundamental difference and we are clearly very far from the target from the end years point of view cocacola is recycling targets off 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. Its. A whole lot of us you clash less volatile. Mate of course. Sabbats. At sanju would have called you some class tele. The tool of College Costs only as access on fox says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Emmetts the mass of information this document caught our attention its dated from 2016 and signed by the coca colas law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the next we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges sit. On the tablet. Say well look. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Deposit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you 1. 00 euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a dos bottle with a deposit. So once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the return of the old bottle that the company has forever at. Attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet retirement in michigan in the United States im going to give it to richard nice to be its nearly thank you very much for the look on our precentor thank you thank you very much. In this gentleman is called us and done aked he what the american environmentalists agency infamy is hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles. That does a very imitation there are smaller the typical quote battles about this this big green translucent all riskless. All these close. Down a is referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account in all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of glass bottles to that of any medium cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it breaks through 15 trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well at the start of the seventys that return a bull glass pollutes significantly less than plastic. But the company would never publicly share this information. We put this together for them. They didnt publish it you know why. They were not interested in it have airing the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life way plastic. I watch them slowly introducing the plastic bottles easy go free ok. For i want all i even remember clearly one time going to hold going allman to same to bridget my wife as they go into the plus or bottle the told you they would and they are not growing its just a 1st step serialized that 10 eco plastic bottles playlist and one glass bottle. With this ad that for its new plastic bottle released in 1975 cocacola various aston danis report once and for all. Its life is tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on with plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. And stacey are continuing our american tour and as you can see behind me we are in Rio De Janeiro oh my god so beautiful so much going on this is a country in transition. My name is stuck if they see. This jack see it or they dont see its just a. Little bit over there was that even. When you know weve got to get it out. Who couldnt. Move. You know and i ceased speaking and i used. To make it a day easier for those who teach school on drug use to people. Who cooks who falls who close the schools to clubs during his trying to fit a music that. I love to jazz because he makes me. He. Dies because he makes me happy playing with. And when you look at say its a. Bad thing because its backed up by. A lot sooner. Than i doubt. You know world of big part of the lot and conspiracy its time to wake up to dig deeper to hit the stories that Mainstream Media refuses to tell more than ever we need to be smarter we need to stop slamming the door on the back and shouting past each other its time for Critical Thinking its time to fight for the middle for the troops the time is now were watching closely watching the hawks. I dont. Think. I pen from moscow in the headlines tonight Syrian Government forces. From dozens of villages in the south of the rebel held. Publishing the polluters the french government introduces a new tax on s. U. V. S and trucks and its. Carbon emissions. Shows u. K. Weapons sales to the Saudi Led Coalition in yemen have spiked dramatically in the last 5 years despite. The trade treaty