Everyone knows cocacola but not everyone necessarily knows that the group is in charge of dozens of other brands sunny is part of the Cocacola Company and sprite 2 there is also minute maid raid and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its doing. Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for that theres absolutely doable a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and oncologists secret strategy which contradicts their convincing. And line up as one of the elite. They found doctors nurses that no effect on the political philosophy for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means higher costs for them in africa fall from the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote and invest the money here you are with them and see. What is the path to get us into this particular type of yellow that doesnt want to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises of the Cocacola Company. Cocacola and plastic have a long standing relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed. On the subject he lives in this small house in the genea. I got a nice of you nice to meet you yeah i was really welcome to. You know this is going to 5. Drivers get your money have come on him yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller it retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when past it began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful what do you here Keep America Beautiful you think like wow this sounds like an organization started by a bunch of kind of bearded environmentalist released thats what i thought. You know because you see this sign everywhere in the United States still a very present organization but it was founded surprisingly by the beverage burning in canning and Packaging Industries right the idea was that lets tell consumers theyre the bad ones theyre the litterbugs theyre throwing this away industry shouldnt be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful a huge success some people. Are bright. Was one speech. And this guy throws. In his car he throws the packaging waist down it is feet and then and is a great camera man lifts the camera up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message of. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guilt technique we have to go to their side not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the cleanliness of their talents and its serious stuff there even discussing the color of that trash cans and that kind. Of all the. Media isnt going to conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful an association partly financed by cocacola like Keep America Beautiful and it seems Derek Robertson is a fan of soda. And listen closely some of his slip ups are extremely telling. I have a clear well i dont finish and so all of the things about. The character. Is that it doesnt care we do care and want to fire she. Bendish well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. I assume that you were drinking cocacola this morning is the single use bottled plastic of the problem today. Class they are Plastic Packaging has a very useful function in society and we need to we need to remember that the products are very creative they are very very useful and they obviously perform a function as important as how we again as individuals dispose of these packages so cocacola for example one of packaging likely want to be ready to get it fiery safely i mean use it. What you dont want to say and then fire according to the head of the next says he ation which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinational we asked the question a few minutes later who is financing your targets. In order to finance these are the targets of the budget and is it fair. Would you want to drink here i dont know i mean what im asking you these are legitimate until especially seeing my own guys asian and scotland as my digital ok im fundamentally so tame committed to that role i volunteer my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflicts of interest do you think theres going to continue as i said to you think you are trying to create a measure of our influx of interest about stuff like youre trying to do you think there is one. We are concerned are you have sponsors again thats its a different model than a mob or to stylish women or child isnt that the secret for doing and get your metallic areas if you were to see to see what it says. Were to our sponsors i want an option of this korean government was cordial and asked polities and they hire experts and some companies and some companies. But i only got one more of them. Mcdonalds starbucks. Or some big brand names. We had to insist since the sixtys cocacola has been painting the way for other multinationals. And the big pain in years and across started 10 years i think its time to shake things up maybe change the branding maybe the format here is what ive been thinking about next season related episodes filmed on an island 10 experts fight it out for a trophy what do you think ok a more affordable option 25. 00 text birds. And one red rose another suggestion. Jeopardy parity no political cookout where we will literally wrote the elites. Late night show its a rare format these days and its cheap all you need is an old microphone in a printed banner. To leave me with one of my guess i can do this candle after politics gone wild like music. Ok crosstalk is not about hype its about meaning 10 years of talk and still going strong. Peter if you want to change something why dont we get rid of the bow tie no that is too much. Today there are good dentists and bad veterans the bad news in yemen the United States deems to be a threat the looked at those who are in syria the cia and the u. S. Military were engaged in covert actions really throughout the world. Where they were assassinating populist leaders they were backing up right away military windows funding an army of death squads theres no phones anymore because theres always a small pickup truck or a really good thats good for profit. What politicians do. They put themselves on the line they get accepted or rejected. So when you want to be president and you. Want to. Have to go right to be approached which is what before 3 of them or cant be good. Interested always in the waters at the college. There should be. Thousands of american men and women choose to serve in the countrys military and the decision a little sheltered lives every song came to a complete. The day that i was raped to be instructed. You know told to shut up or theyd kill me and i see how it destroyed my life any screamed at me and he made me come in and you graham my arm and he write me with his birthing curia if you take into account that women dont report because of the extreme retaliation and its probably somewhere near about half a 1000000 women have now been sexually assaulted in the u. S. Military is a very very traumatizing thing tat happen but ive never seen trauma like ive seen women who are veterans who have suffered military sexual trauma reporting rape is more likely to get the victim punished. Dont be offended i had an almost 10 year career which i was very invested in and i gave that up to report a sex offender who was not even put to justice or put on the registry this is simply an issue our in violence male sexual predators for the large part of target whoever is there to prey upon whether thats a man or woman. But what if the soda done to really have decided to change a few months ago upon launching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on a global scale. Is absolutely doable theres a model there for the chinas a lot of polls of the world on how to create value out of plastic and get it we use. Of course that would be great news. But with all that we have learned about the companys strategy is we wanted to check how often they actually keep that promise is the American Company has been promising to make bottles out of recycled plastic the u. S. Take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that. The promise was kept we end up finding a single flicker 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the Cocacola Group for a long time. Is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best cook out there. See project just sort of the visit of the maids i mean the list they are not. Supplanted of a country. With. Back to 11th renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the words now lets move on to the statistics. Not 7 vegetarian. 60. Thats not set for the plastic or sickly. Or labor day when youre on that from the n. G. s point of view coca colas recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. Which is that all along tests. As a whole lot of us the clash lessers. Bizarre lot of snow treats made of. Sabbats. That sanju would have called you so blessed its to tell you. The truth of college costs. Says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Amidst a mass of information this document caught our attention its dated from 2016 and signed by the cocacola as a law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the mix we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges. Other talent. Got ties in nicely 0. 0. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Posit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you 1. 00 euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. So once empty the bottles would go back to the factory where they would be washed and reused this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the return of all bottled. The company has attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet trip time and 10 michigan in the United States im going to give it to reach you guys to me its nearly thank you very much for the look on our precentor thank you thank you like knots. And this gentleman is called us and done aked he was with the american environmentalists agency from many is hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles that does a very mutation there are smaller the typical quote rattles about this from this big green translucent all risk less. Obvious to us. Than down a is referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of gloss bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes 15. 00 trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well at the start of the seventys that returnable gloss pollutes significantly less than plastic. But the company would never publicly share this information. We put this together for them. They didnt publish it you know why. They were not interested in it to have everything the public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life way plastic. I watch them slowly introducing the plastic bottles easy go. For to want to i even remember clearly one time going to going home and saying to bridget my wife as they go into the plus or bottle. Told you they would and they are not growing its just a 1st step center nice that 10 eco plastic bottles playlist and one glass bottle. With this ad that for its new plastic bottle released in 1975 cocacola varies ason danis report once and for all. Its life is tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave. From the eightys on with plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste their newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system want as the reason behind this because ultimately it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. Today there are good dentists and bad debt its the bad news in yemen the United States deems to be a threat the looked at it is those who work in syria the cia and the u. S. Military were engaged in covert actions really throughout the world. Where they were assassinating populist leaders they were backing up right away military windows funding an army and death squads theres no anymore because theres always a small people really good thats. What politicians do. Put themselves on the line they get accepted or rejected. So when you want to be president. I want to be rich. To going to press which is like. 3 in the morning cant be good bill. Im interested always in the waters of my house. There should. Be. Good work. Laws on the cool sudoku called recall no going to does it cause you know the false so. You can sleep showmen view of them with both of them. There was enough to know something. Its a good video of the british. Song sit on me she saw that on a small spot on my p. P. Down at this time i dont. Need to promote. Only more of these to the computer committed to you so she could pull the ripples from the way. We was a cattle republic because we think it would be feared to our people and we want to contribute to the welfare of europe into the European Values of democracy of equality of dialogue of peace and we think that we are ready to contribute. To this new europe but this part of the euro means the European Community and constituency whats the big deal whats the problem why cant we accept that possibility in the 21st century. Us tax state might bump a. O. Q. Says iran of north unprecedented. On saudi arabia comes in the wake of a large scale drone attack targeting saudi oil facilities. All the time between the us and israel could be on the cards as donald trump announces the 2 nations already took over from the defense treaty we have what it could mean for the bust of the middle east. Chinese Telecom Giant way says its ready to sell the element of its high speed mobile Internet Technology with a view to address some concern that its equipment was a Security Risk also ahead