Is a label from a water bottle dishonored bottle clearly and found amongst the lancet. This is a. Design design is a pretty well known. Bottled water company. You know finding finding a label such as this and the sonics makes it that easy to determine where you know where it may have originated. This is always more to taste than just what you see. Is just water in the bottle. In front one of the worlds best selling brands. And if youre not familiar with you will certainly know the name of the group behind it the Cocacola Company. Everyone knows cocacola but not everyone necessarily knows that the group is in china. Dozens of other brands just sunny as part of the Cocacola Company and sprite 2 there is also minute maid powerade and of course from one of the companys flagship brands. Every year the group sells more than 120000000000. 00 bottles across the globe thats almost 2000 bottles a 2nd and this mass production is creating a devastating mass pollution. In january 28th in the multinational made a bold announcement by 2030 the brand is promising a World Without waste. And its James Quincey cocacola c. E. O. Who is leading the movement. What we need to create is the circular color we need to create value for that theres absolutely doable a World Without waste thanks to unlimited Plastic Recycling but how reliable are the promises that this multinational can recycling really make this problem go away. With plastic becoming a global catastrophe reinvestigated the companys promises and oncologist secret strategy which contradicts that convincing. And none of us follow the link and dont sit by and dont resist instead of affect the political philosophy for decades the multinational has been aware of the damage that its plastic bottles off capable of causing but responsibility has never appeared to for long then. What is the reason behind this because ultimately it means it means higher costs for them in africa offering the soda giants american headquarters we are going to expose the truth behind the socalled recycling economy that coke is trying to promote and the somebody who. Only going to see. It to see that this particular motel yet again thats a night to. Come on one last drink for the road welcome to the Wonderful World of the plastic promises if the Cocacola Company. Cocacola and plastic have a longstanding relationship and one that is full of surprises. To find out more we traveled to the United States to meet a man who is well informed on the subject he lives in this small house in the dounia. I got a nice of you nice to meet you yeah really welcome to. You know this if we go to 5. I doubt i doubt what i have to drive is good that i might have come on and yeah. But elmo is a historian. Hes the author of a book about cocacola a best seller its retraces the multinationals and time environmentalists strategy particularly from the sixtys on woods when plastic began to revolutionize Consumer Society we began to see massive amounts of litter piling up around the country cocacola tried to respond to this wow were getting blamed for all this aluminum waste all this ultimately Plastic Waste what do we do and one of the things they did was partner with a Organization CalledKeep America Beautiful what do you here Keep America Beautiful you think like wow this sounds like an organization. Started by a bunch of kind of bearded environmentalist or at least thats what i thought. You know because you see this sign everywhere in the United States still a very present organization but it was founded surprisingly by the beverage burning in canning and Packaging Industries right the idea was that lets tell consumers there are the bad ones theyre the litterbug theyre throwing us away industry should be blamed for all this waste. And so this native american looking like a character from an old weston makes the Keep America Beautiful and huge that sense some people. Are bright. As one species. And this guy throws in his car he throws the packaging waist down it is feet and then and this great camera man lists the camera up towards the crying indians face and theres a tear in the snare and it comes on the screen and says. People start pollution people can stop it right and its this message. Consumers are the problem right not us industry but consumers are. Since the success of this advert in the us in the seventys Keep America Beautiful has branched out. Now there are organizations throughout the world designed using the exact same model and who is backed by the company with the red and white logo. One to stand how cocacola is recycling its reliable old consumer guru technique we have to go to their son i not to the chateau but to an event that is being held at the town. It is an important conference with several elected officials from all over europe and theyre here to speak about the plan and thats at that and its serious stuff theyre even discussing the color of that trash cans and that kind of thing. That all the. Media is us. To conclude the meeting the guest of honor makes a speech this time its the director of keep scotland beautiful and association partly financed by cocacola like Keep America Beautiful and it seems Derek Robertson is a plant of soda. And listen closely some of his slip ups are extremely telling. I have a clear well known issue and so all of the things out. There yes. It does yeah we do yeah and what a liar she. Bendish as well you can stop thinking into something by. The emphasizing individual rather than collective responsibility clearly nothing has changed since the advertisement of the native american crime. I assume that you were drinking cocacola this morning is the single use a lot of plastic and the problem today. Plastic Plastic Packaging has a very useful function in society and we need to we need to remember that the problems are very creative they are very very useful and they always lead to form a function as important as how you me again as individuals dispose of these packages so cocacola for example one of the packaging rightly want to be ready to get it fiery safely i mean use it. What you dont want to say and then fire it according to the head of an association which claims to fight against pollution cocacola is supposedly the example to follow but does he admit to being financed by the american multinationals he asked the question a few minutes later who is financing your targets. In order to finance these are the targets and nobody. Who would you want to drink here i dont know i mean what im asking you these are legitimate until especially seeing my own guys asian and scotland as my digital ok im fundamentally fruitarian committed to that will i volunteer my saying ok. By asking the finance question we have identified it touchy subject the conflict of interest in this book of conflict of interest to think theres going to continue as i said she of thing you are trying to create a measure of our fun site of interest about one thing youre trying to do you think there is one known for years one source perhaps one source again thats its a different model than a mob or to start a spin on her child isnt that the secret to her doing and good humor characters if you were to see see what it says. To a house or says i want this course government was course rest polities and they hired out extras and some companies and some company time. But i dont want more than. 3 starbucks. Or some freedom or some big brand names. We had to insist since the sixtys cocacola has been paving the way for other multinationals. With this manufacture consent instant of public wealth. When the room in clubs does protect themselves. When the crime and merry go round lifts only the one percent. Who ignore middle room signals. The real news is. The world. The barbarians the vandals of wall street are now actively plundering your bank account with a negative Interest Rate in astronomy canonic policy there is no economics behind it that would cue to any school of economics that has ever existed as dr michael has said since the bronze age its just out right for harry as a. Thousands of american men and women choose to serve in their countrys military decision little sheltered lives every song came to a complete. The day i was raped to be instructed you know told to shut up or theyd kill me and i see how it destroyed low life any screamed at me in. Me come in and you grab my arm and he write me with his birth year if you take into account that women dont report because of the extreme retaliation and its probably somewhere near about half a 1000000 women have now been sexually assaulted in the us military rape is a very very traumatizing thing to have happen but ive never seen trauma like ive seen from women who are veterans who have suffered military sexual trauma reporting rape is more likely to get the victim punished and be offended i had an almost 20 year career or chose very invested in and i gave a sex offender who was not even going to justice or put on the registry this is simply an issue of our in violence male sexual predators for the large part of target whoever is there to prey upon whether thats a man or woman. But what if the soda judge really has decided to change a few months ago upon launching its program for a World Without waste the Company Announced a set of very ambitious measures to resolve the plastic pollution problem for cocacola the solution is recycling the concept is simple collect the used bottles to make new ones out of them. Cocacola promises to put 50 percent recycled plastic in its bottles by 2030 and thats on the global scale. Is absolutely doable is a model for the chinas and all the polls in the world on how to create value out of plastic and get it we use. Of course that would be great news. But with all that we have learned about the companys strategy is we wanted to check how well. And they actually keep their promises the American Company has been promising to make bottles out of recycled plastic for years take the year 2008 for example in its report on Sustainable Development cocacola announced that it wanted to put 25 percent recycled plastic in all of its bottles by 2015. For a long time we sought to find any trace of this in the report from 2015. The Company Never clearly states whether or not that promise was kept we end up finding a single pika 12. 4 percent at 1st glance its easy to believe that this is the percentage of recycled plastic used by cocacola but after taking a closer look 12. 4 percent turns out to be the total percentage of recycled and renewable materials used the problem is that recycled and renewable plastic are 2 very different things. To decrypt the soda giants jargon we arranged a meeting with an ngo that has been interested in the Cocacola Group for a long time. And then bush is a specialist in ocean pollution and shes going to explain how the multinational twists words and statistics. Are best. Ssage better to project past sort of the visit of the most i mean the less they are a little. Bit supplanted levick until go there. Back to the 11th renewable plastic is essentially plastic made from a plant base but its still plastic and therefore its still bad for the environment that clears up the world. Now lets move on to the statistics. Not 7. Male. Plessy crissy clee. Day when you found that a special project a fundamental difference and we are clearly very far from the target from the end point of view cocacola is recycling targets are 1st and foremost a marketing ploy to ensure that the consumer keeps buying their plastic bottles. Lot of snow 3 pts. Later of course. Sasha sabbats. Wouldve called. Tele. The tool of college costs. Says to the. Cocacola subtle statistical distortions are bad but the worst is yet to come. We uncovered something far worse in this envelope which contains dozens of letters and internal records from cocacola these documents should have remained confidential but they were published anonymously on the internet a few months ago we carefully sifted through all the information and found that we could not be further from the ambitious a World Without waste slogan. Amidst the mass of information this document caught our attention its dated from 2016 and signed by the cocacola as a law being manager in brussels. The bullet points are all the measures that europe could adopt but which do not coincide with coca colas interests. In the mix we find Carbon Pricing restrictions on the usage of caffeine and eat you ban of advertising to children under 12. 00. In other words anything that could lower the companys turnover figure on the right theres a circle entitled fight back these are all the european measures that cocacola has decided to fight against through lobbying. And amongst the measures that cocacola downright refuses we find increased collection and recycling targets. You heard it cocacola wants to fight against increased recycling targets in europe while theyre promising the exact opposite in their public pledges. Other talent. Just ties in nicely. Say well look. In that fight back category we also discovered that the Company Wants to fight against the deposit system. This is one of the systems that is actually effective in combating pollution and the oldest in the game are well aware of this. Deposit system works like this when you buy your drink you pay lets say a euro for it and you also pay an extra charge the deposit lets say 0. 20 per bottle in total itd cost you 1. 00 euro 20 but if you bring back the bottle youd get your 0. 20 back and so all of a sudden no one wants to throw their bottles away anymore. And what is most ironic is that the returnable bottle is virtually how cocacola began in the fiftys a bottle of coke was not always served by a pin up girl instead it was served in a glass bottle with a deposit. So once empty the bottles would go back to the factory where they would be washed and really used this creates significantly less waste for the environment. The system worked very well but coke decided to put an end to it and use plastic instead completely disregarding one particular scientists recommendations. Would you like to know how coke decided to get rid of the return of the old bottle that the company has forever. Attempted to keep this story from getting out but we tracked down the only man able to tell it. Today he is enjoying a discreet trip time and 10 michigan in the United States im going to give it to reach him nice to me its nearly thank you very much for going to the center thank you thank you like knots. And this gentleman is called us and down aked he was that the american environmentalists agency for many is hes also the 1st engineer in the world to investigate the ecological impact of cocacola bottles. Does a very imitation there are smaller. Typical quote battles about this this big green translucent always clubs. Always close. Down a its referring to the beginning of the 70s. That was when the Cocacola Company began to show an interest in plastic and to reach out to him. What they wanted to know is if you take into account and all other and environmental impacts on nature what is the best system the engineer works for over a year comparing the environmentalists impact of last bottles to that of any 1000000 cans and plastic bottles he costs analyzes the data makes graphs does complex calculations and he finally comes to this conclusion a glance at the table shows that the returnable glass bottle provided it makes 315 trips before it is discard is the ecological container proposed also. Thanks to this report the Cocacola Company knows full well at the start of the seventys that return a bull glass pollutes. Then plastic. But the company would never publicly shout this information. We put this together for them and they didnt publish it you know why. They were not interested in it have everything to public see the the total picture why because they want to keep it in keep it quiet as to which way they were going to go. This is the new life weight plastic. I watch them slowly introducing the plastic bottles easy. But i want to i even remember clearly one time going to going home and they saying to bridget my wife and i said theyre going to do a plastic bottle told you they would and they are not growing its just a 1st step. Serialized that 10 eco plastic bottles playlist and one last bottle. With this advert for its new plastic bottle released in 1975 cocacola berries ass and honest report once and for all. Its lifes tough its easy to let. The American Company never looks back cocacola imposes its plastic bottle everywhere and then isnt the only one flooding the market its a tidal wave from the eightys on with plastic devastates beaches. And the 1st ecologists begin to protest against pollution. Certain american states consider a forced return of the deposit. Little do they know the companys immense power. Cocacola has been a significant force behind. Fighting legislation that would put deposits on containers or put some kind of price on packaging waste there are newsletters that talk about all the successes that cocacola is having around the country and its almost like this great you know celebration letter every day every week we defeated this deposit system in this state and we defeated it here why do you think they were fighting so hard against deposit system wants is the reason behind this because ultimately it means it means higher costs for them in the end this was a way of this was forcing them to internalize their pollution costs this was a market mechanism thats very smart to try and get industry to recognize that you have to deal with this waste. Right. Right. Right i think knowing. That. They. Would. Put themselves on the line they get accepted or rejected. So when you want to be president. Or somehow want to be ripped. Into going for us this is what the 43 in the morning cant be good. Im interested always in the lawyers in the. City all. In the big 10 years and started as 10 years i think its time to shake things up maybe change the branding maybe the format here is what ive been thinking about next season related episodes filmed on an island 10 experts fight it out for a trophy what do you think ok a more affordable option 25. 00 text birds. And one red rose another suggestion geopolitical jeopardy parity no political cookout where we will literally wrote the elites. Late night show its a rare form out these days and its chief all you need is an old microphone in a printed banner. To leave me with one of my guess i can do this candle after politics ready gone wild like music. Ok crosstalk is not about hype its about meaning 10 years of talk and still going strong. Peter if you want to change something why dont we get rid of the gotye no that is too much. Today there are good terrorists and bad editors the bad news in the end then the United States deems to be a threat the good those award in syria the cia and the us military were engaged in covert actions really throughout the world. Where they were assassinating populist leaders they were backing up the right way military windows funding an army of death squads theres no any more because theres always a small. Really good. Profit. Trump confirms that the peace talks with the taliban are scrapped after the militant group claimed responsibility for a bold terror attack which left one american soldier dead. And yet another blow to british Prime MinisterBoris Johnson parliament has rejected his latest move to call a general election as the u. K. Appears still on course for exiting the e. U. Next month but with the status of a deal in doubt. And a russian journalist who was part of an historic prisoner swap with ukraine speaks to us about his detention in kenya. Which would go through such a stupid to deny that its a political process and its going to be my release